【正文】 ............................................................ 29 形象推廣主題 ..................................................................................... 29 階段目標(biāo) ............................................................................................. 29 配合條件 ............................................................................................. 29 形象 推廣策略 ..................................................................................... 30 造勢活動 ............................................................................................. 30 跟進(jìn)情況 ............................................................................................. 31 強(qiáng)銷期 ............................................................................................................ 31 時(shí)間安排 ............................................................................................. 31 形象推廣主題 ..................................................................................... 31 階段目標(biāo) ............................................................................................. 31 配合條件 ............................................................................................. 31 形象推廣策略 ..................................................................................... 32 產(chǎn)品推廣策略 ..................................................................................... 32 推售單位 ............................................................................................. 32 造勢活動 ............................................................................................. 33 跟進(jìn)情況 ............................................................................................. 34 平穩(wěn)銷售期 .................................................................................................... 35 時(shí)間安排： 2021 年 79 月 ................................................................ 35 形象推廣主題：“公園 2021，感機(jī)會藏于威脅中 .............................................................................................. 20 認(rèn)知劣勢與威 脅 ............................................................................................. 20 認(rèn)知優(yōu)勢 ......................................................................................................... 21 認(rèn)知機(jī)會 ......................................................................................................... 21 第三章 操作 為時(shí)代的英雄們筑屋 建所 .............................................................................. 19 唯一性的賣點(diǎn) .............................................................................................................. 19 項(xiàng)目定位 ......................................................................................................... 20 規(guī)劃 ................................................................................................................. 20 建筑 ................................................................................................................. 20 第二章 思想關(guān)于俊城房策網(wǎng) 更多資料盡在《 2021 房地產(chǎn)策劃大全》 深圳華信基業(yè)策劃機(jī)構(gòu) 075583513598 83513535 :69031789 目 錄 第一部分 銷售策略 ...................................................................................................... 5 .................................................................................................................... 5 銷售總策略 ...................................................................................................... 5 2021 年各階段推售目標(biāo) ................................................................................ 5 銷售初期（ ） ....................................................................... 5 強(qiáng)銷期（ ） ........................................................................... 8 持銷期（ ） ......................................................................... 10 第二次強(qiáng)銷期（ ） ......................................................... 12 項(xiàng)目銷售必備條件 ........................................................................................ 12 法律文件 ............................................................................................. 12 現(xiàn)場包裝 ............................................................................................. 13 宣傳途經(jīng) ............................................................................................. 13 銷售工具 ............................................................................................. 14 銷售策略 ............................................................................................. 14 其他配合 ............................................................................................. 15 銷售方式 ........................................................................................................ 15 現(xiàn)場接待（坐盤銷售） ..................................................................... 15 展銷會 ................................................................................................. 15 數(shù)據(jù)庫營銷 ......................................................................................... 16 中 原一二手聯(lián)動 ................................................................................. 16 外延展示 ............................................................................................. 16 客戶聯(lián)誼會 ......................................................................................... 16 促銷策略 ........................................................................................................ 17 折扣 ..................................................................................................... 17 變相折扣匯總 ..................................................................................... 17 宣傳造勢活動 ..................................................................................... 18 第二部分 宣傳推廣策略 ............................................................................................ 19 房策網(wǎng) 更多資料盡在《 2021 房地產(chǎn)策劃大全》 深圳華信基業(yè)策劃機(jī)構(gòu)