【正文】 .................................................................. 21 第三章 市 場(chǎng) 分析 .......................................................................................................... 26 市場(chǎng)預(yù)測(cè) ......................................................................................................... 26 價(jià)格彈性系數(shù) .................................................................................................. 27 項(xiàng)目 SWOT 分析 ............................................................................................. 28 營(yíng)銷戰(zhàn)略 ......................................................................................................... 32 第四章 項(xiàng) 目 選 址及建設(shè)條件 ........................................................................................ 33 項(xiàng)目選址 ......................................................................................................... 33 建設(shè)條件 ......................................................................................................... 33 土地征用情況 .................................................................................................. 37 第五章 建 設(shè)規(guī) 模及建筑設(shè)計(jì) ........................................................................................ 37 3 3 建設(shè)規(guī)模 ......................................................................................................... 37 建筑設(shè)計(jì) ........................................................................................................ 38 第六章 公用輔助工程 ................................................................................................... 45 給排水設(shè)計(jì) ..................................................................................................... 45 強(qiáng)弱電設(shè)計(jì) ..................................................................................................... 46 電梯安裝 ......................................................................................................... 49 暖通設(shè)計(jì) ......................................................................................................... 50 防雷設(shè)計(jì) ......................................................................................................... 51 消防 ................................................................................................................ 52 防震抗震 ......................................................................................................... 54 天然氣 ............................................................................................................ 56 第七章 節(jié)能 ................................................................................................................. 58 設(shè)計(jì)依據(jù) ........................................................................................................ 58 設(shè)計(jì)原則 ........................................................................................................ 59 資源利用分析 ................................................................................................. 59 能耗分析 ......................................................................................................... 60 節(jié)能措施 ........................................................................................................ 61 第八章 環(huán)境保護(hù)與水土保持 ........................................................................................ 62 編制依據(jù) ......................................................................................................... 63 主要污染源分析 .............................................................................................. 64 環(huán)境保護(hù)措施 .................................................................................................. 64 水土保持措施 .................................................................................................. 67 第九章 勞動(dòng)保護(hù)與安全衛(wèi)生 ........................................................................................ 68 設(shè)計(jì)依據(jù) ......................................................................................................... 68 勞動(dòng)保護(hù)措施 .................................................................................................. 68 安全生產(chǎn) ......................................................................................................... 69 衛(wèi)生 ................................................................................................................ 70 第十章 組織 管理、招 標(biāo) 及 實(shí) 施 進(jìn)度 .............................................................................. 71 ................................................................................................ 71 ....................................................................................................... 72 工程實(shí)施進(jìn)度 ............................................................................................... 75 ......................................................................................... 78 4 4 第十一章 投資估算與資金籌措 ..................................................................................... 79 投資估算 ....................................................................................................... 79 融資主體與投資產(chǎn)權(quán)結(jié)構(gòu) ............................................................................... 82 資本金籌 措 .................................................................................................... 83 債務(wù)資金籌措 ................................................................................................ 84 第十二章 財(cái)務(wù)分析 ...................................................................................................... 86 ....................................................................................................... 86 .................................................................................................... 87 ................................................................................................ 87 .........