【正文】 or the enterprise. The enterprise culture obtains more and more many affirmations and the approval as an important mean of constructing and enhancing anizational core petencies. How to build corporate culture, tree banner of enterprise culture construction and enhance the petitiveness of enterprises has bee a topic of concern industry. The 21st century is a century that full of challenges. The petitions between enterprises are the corporate culture petition. The enterprise culture petitive power will also bee the first enterprise petitiveness. The enterprise must realize healthy, fast and the sustainable development, must construct and utilize its unique core petitive power, but this kind of core petitive power is rooted in the enterprise culture. If an enterprise leaves the enterprise culture. It will be difficult to form cohesive staffs for themselves and form the petitiveness of enterprises for others. Therefore, building a unique and excellent corporate culture for the survival and development is essential. In this paper, the theory of corporate culture has been described. It introduces the definition of corporate culture, content and structure, indicating the important role of the corporate culture and function. This article has pointed out the shortings of its corporate culture and its subsequent development strategy based on the current situation of TCL corporate culture research and analysis. In the end, the article makes a concrete analysis to TCL new enterprise culture in shaping and points out that the implementation of the new corporate culture TCL specific measures. Keywords corporate culture, corporate cultural construction, culture petition, core petencies, new culture 目 錄 1 引言 .......................................................................................................................... 5 2 企業(yè)文化概述 .......................................................................................................... 5 企業(yè)文化理論的形成 ........................................................................................... 5 企業(yè)文化的基本概念 ........................................................................................... 6 企業(yè)文化的要素 ................................................................................................... 7 企業(yè)文化的結(jié)構(gòu) ................................................................................................... 7 企業(yè)文化的功能 ................................................................................................... 9 企業(yè)文化周期理論 ............................................................................................. 10 3 TCL 企業(yè)企業(yè)文化體系建設(shè)現(xiàn)狀 ....................................................................... 11 公司簡介 ............................................................................................................. 11 TCL 企業(yè)文化建設(shè)的影響因素 ........................................................................ 12 TCL 企業(yè)文化現(xiàn)狀 ............................................................................................ 13 TCL 企業(yè)文化體系的內(nèi)容 ................................................................................ 14 企業(yè)文化建設(shè)在 TCL 企業(yè)發(fā)展中的作用 ....................................................... 17 4 TCL 企業(yè)的三次企業(yè)文化轉(zhuǎn)型及其發(fā)展 ........................................................... 18 1998 年 TCL 的第一次企業(yè)文化轉(zhuǎn)型 .............................................................. 18 2020 年 TCL 的第二次企業(yè)文化 轉(zhuǎn)型 .............................................................. 19 2020 年 TCL 的第三次企業(yè)文化轉(zhuǎn)型 .............................................................. 21 TCL 企業(yè)文化轉(zhuǎn)型的發(fā)展 ................................................................................ 23 5 TCL 企業(yè)文化 建設(shè)存在的問題 ........................................................................... 24 TCL 企業(yè)文化建設(shè)過于表面化、簡單化 ........................................................ 24 企業(yè)制度內(nèi)容不完善 ......................................................................................... 24 企業(yè)文 化缺乏鮮明的個性和獨特風(fēng)格 ............................................................. 25 企業(yè)文化建設(shè)的人才需求得不到滿足 ............................................................. 26 企業(yè)文化建設(shè)缺乏持久性 ................................................................................. 28 6 TCL 企業(yè)文化建設(shè)的策略 ................................................................................... 29 汲取民族傳統(tǒng)優(yōu)秀文化的精髓 ......................................................................... 29 完善企業(yè)文化建設(shè)相關(guān)的組織與制度建設(shè) ..................................................... 30 與時俱進、開拓創(chuàng)新、打造特色 ..................................................................... 32 注重“人”的培養(yǎng) ............................................................................................. 32 加強榜樣文化建設(shè) ............................................................................................. 33 7 TCL 企業(yè)新型企業(yè)文化的塑造與實施 ............................................................... 35 TCL 企業(yè)新型企業(yè)文化的塑造 ........................................................................ 35 TCL 企業(yè)新型企業(yè)文化的實施 ........................................................................ 38 結(jié)論 .............................................................................................................................. 40 致謝 .............................................................................................................................. 41 參考文獻 ...................................................................................................................... 42 1 引言 在全球一體化、信息化高速發(fā)展的今天，技術(shù)日新月異，經(jīng)濟生活瞬息萬變，企業(yè)之間的競爭也越發(fā)激烈，同時企業(yè)硬件的較量已經(jīng)逐漸開始淡化，繼技術(shù)競爭、 管理競爭、營銷競爭、品牌競爭之后， 21 世紀(jì)企業(yè)競爭的核心將在于企業(yè)文化。 關(guān)鍵詞 企業(yè)文化 企業(yè)文化建設(shè) 文化競爭 核心競爭力 新型文化 畢業(yè)論文外文摘要 Title The Research of TCL Group Limited by Share Ltd Corporate Culture Present Situation