中國(guó)文化走出去的三個(gè)策略外文翻譯-展示頁(yè)
2025-05-27 17:47本頁(yè)面
【正文】 e branded products. In recent years, China Arts and Entertainment Group released its hero trilogy called “Shaolin Warriors”, “Chi” and “Heroes”, and branded products like “Dralion” and “ERAIntersection of Time” to international markets and received positive feedback. These have primarily built a good branding image of Chinese cultural products. Based on market analysis and a survey, we posed the group’s new fiveyear development plan. Its goal is to produce around ten branded international performing productions. 2． Channel Strategy. Sales channels are very important in the whole trading picture. Without channels, no matter how good the product is, it cannot be reached by customers. Developed countries have built a mature international sales system during longterm international cultural trade. They also have a market monopoly. In recent years, some Asian countries have begun to explore strategies for international promotion and marketing, and have achieved good results. For example, in order to promote Korean cultural products, the Korean government set up a project involving “frontier stations” in targeted counties, with offices in Beijing, Tokyo and other cites. These offices are doing market research, development and promotion to establish good sales channels. The sales channels in nowadays are not only functioning of distributing products, but also triggering consumption and creating new market needs. To establish sales channels for Chinese cultural products has bee an urgent task facing each of us in the industry. China’s cultural trade is restricted by limited productions, a low market rate, insufficient overseas marketing input and the absence of overseas sales channels and offices. China’s cultural trade needs to have its own sales channels. I believe we can do the job from two 內(nèi)蒙古工業(yè)大學(xué)本科畢業(yè)設(shè)計(jì)外文文獻(xiàn)翻譯 3 aspects. Firstly, by getting hold of the highend sales channels. Secondly, by moving the sales team forward. To get a foothold in the socalled highend sales channels, would secure the mainstream customers and highend platforms. These markets would promote China’s branded cultural products and deepen the influence of Chinese culture in the long term. It would also be beneficial to build sales offices in key cities in Asia, America, Europe and other regions, and to move the sales teams forward to do re
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