外文翻譯---城市形象略論-展示頁
2025-05-27 10:18本頁面
【正文】 on of a dominant image, the more imagecreation must actually overlook the authentic plexities of social life. 浙江農(nóng)林大學(xué)本科畢業(yè)設(shè)計(jì)（論文） 6 城市形象略論 Andre180。 and, a rural village about an hour’s journey from Goteborg. The reason for choosing particular districts was not primarily about enabling parisons between neighbourhoods— although such parisons often prove to be fruitful. The specific neighbourhoods were not of interest per se. However, starting in different neighbourhoods was a good way to structure the material, due to the segregated character of larger cities like Goteborg. Then, in all districts, 浙江農(nóng)林大學(xué)本科畢業(yè)設(shè)計(jì)（論文） 3 respondents were gathered of different age, gender and occupation. In this analysis, the focus is upon those respondents who more or less actively take part in urban life. These are all found within the wider metropolitan area of Goteborg, rather than in rural villages. Nevertheless, the material is extremely rich and it is impossible to present it fully in a short article. Therefore, in order to keep the discussion as clearcut as possible, the arguments are illustrated by means of just a few interesting cases. Secondly, in order to locate the qualitative results within a more general pattern, the study utilises 1997 data gathered from the annual ‘Orvesto Konsument’ survey, conducted by the Sifo research institute. The survey is based on a quite extensive questionnaire covering a broad range of topics, focusing upon values, opinions, lifestyle practices, consumption habits, brand preferences, media habits and so on. Since the Orvesto survey piles the answers from about 30 000 respondents (a representative selection of the Swedish population between 15 and 79 years of age), the material can also be broken down into a great number of subcategories without losing statistical significance— which is a great advantage for those who want to identify and describe particular market segments. For the present purpose, only some basic tables are presented, illustrating how different value orientations— or what Sifo terms RISC segments— correspond to citybased consumption These value orientations are treated hereas statistical representations of the creative ethos, guiding people in their organisation of time, space and social relations. The ethos may thus be thought of as a lifestyle generating formula shaping, for example, consumption modes much related to where they live— whether the city is ‘home’ or not. To some people, the city is a natural, takenforgranted, everyday environment。 the affluent western suburbs。 the ports are not as busy as they used to be。The Negotiated City Image Andre180。 Jansson Introduction The city is the prime locus of modern consumerism. First of all, it is the space in which most mercial centre are concentrated shops, restaurants, cultural establishments, sports arenas and so on. Urban areas are the locations of economic and symbolic exchange. Secondly, the city environment provides a forum for cultural impressions and expressions. As noted in the classical writings of Simmel and Benjamin, the metropolis incorporates an entire system of rooms, stages and passages where the reflexive individual can gain symbolic experiences, as well as manifesting his or her identity. Thirdly, since the major cities also incorporate a majority of the culture industries, including most media firms, advertising agencies and design panies, they are also the epicenter from which a great share of the symbolic flows emanate. In contemporary society, significant shares of people’s cultural horizons are shaped by the images and mess
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