【正文】 modern bui ldi ngs have been designed by Kurt Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as the new buil dings go up. We ar e al l ver y exci ted and are looking f orwar d to the 者的購(gòu)買力與商店銷售力的推算。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。They wi l l al so be bui l di ng new r oads and a speci al r ai l way l i ne. The Gam es wi l l be hel d j ust out si de t he capi t al and t he whol e ar ea wi l l be cal l ed 39。 二、 進(jìn)行立地區(qū)域的狀況分析，設(shè)定商圈之大小，以及商圈內(nèi)消費(fèi)ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 因此，我們?cè)谠O(shè)店之前，對(duì)于設(shè)店的預(yù)定地之有關(guān)資料必須加以詳細(xì)的詳細(xì)的收集與分析。 二、 如何選定 適當(dāng)?shù)某性O(shè)店地點(diǎn)。” 調(diào)查之目的，主要是為了在決定業(yè)態(tài)、規(guī)模和立地基準(zhǔn)時(shí)能有所參考，而做出正確的“經(jīng)營(yíng)理念”且建立在適當(dāng)?shù)摹邦櫩投ㄎ弧鄙?，進(jìn)而經(jīng)營(yíng)出獨(dú)樹(shù)一幟的特色與形象。故在這種種的因素下，商圈的確立實(shí)在不容易，所以在開(kāi)店前除做商圈的測(cè)定外，更需做種種的市場(chǎng)調(diào)查。. Wor ker s wi l have pl eted the new roads by the end of thi s year . By the end of next year , they wi l have fi nished wor k on t he new stadium. The f ine modern bui ldi ngs have been designed by Kurt Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as the new buil dings go up. We ar e al l ver y exci ted and are looking f orwar d to the 八、 消費(fèi)者之消費(fèi)行為與習(xí)慣。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。They wi l l al so be bui l di ng new r oads and a speci al r ai l way l i ne. The Gam es wi l l be hel d j ust out si de t he capi t al and t he whol e ar ea wi l l be cal l ed 39。 ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 六、 距離。 四、 道路狀況：如公車路線、行車動(dòng)線……等。 二、 戶口數(shù)：若要維持一家概需一萬(wàn)七千戶至二萬(wàn)五千戶間。 至于商圈在評(píng)選時(shí)，須考慮種種的因素。待固若金湯后，再揮軍北上，那么“全國(guó)連鎖”必可順利達(dá)成。例如享有“南霸天”名號(hào)的香港大統(tǒng)百貨集團(tuán)，以數(shù)十年的時(shí)間，很有計(jì)劃的在香港全面布樁，開(kāi)設(shè)六合快速店、九如快速店、五甲快速店、和平快速店與位與澄清路上的大統(tǒng)大賣場(chǎng)，而穩(wěn)下“地方連鎖”。Ol ympi c Ci ty39。Ol ym pi c Ci t y39。 t i m e. As a gr eat m any peopl e wi l l be vi si t i ng t he count r y, t he g over nm ent wi l l be bui l di ng new hot el s, an i m m ense st adi um , and a f i ne new swi m m i ng pool . 39。故又有所謂的二次商圈、三次商圈等。不過(guò)因?yàn)槟壳拔覀儑?guó)內(nèi)的超市商店數(shù)尚不是很密集，因此，目前超市的顧客，并不是完全來(lái)自 1 公里以內(nèi)的商圈。若以中大型超市而言，其店在郊區(qū)時(shí)，商圈約為 2 公里半。例如一家社區(qū)型之迷你超級(jí)商店，其商圈是以三百公尺左右為半徑所劃出之范圍。”所以我們不難想象，商店若能選定理想的地點(diǎn)，則對(duì)往后的營(yíng)運(yùn)助益甚大。因?yàn)槌薪?jīng)營(yíng)的成功與否，與開(kāi)店地點(diǎn)的適當(dāng)與否，具有相當(dāng)大的影響。. Wor ker s wi l have pl eted the new roads by the end of thi s year . By the end of next year , they wi l have fi nished wor k on t he new stadium. The f ine modern bui ldi ngs have been designed by Kurt Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as the new buil dings go up. We ar e al l ver y exci ted and are looking f orwar d to the 店址與商店設(shè)計(jì) 第一章 店 址 與 商 店 設(shè) 計(jì) 要如何的來(lái)使一家超市生意鼎盛，是許多的業(yè)主內(nèi)心的期盼。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。They wi l l al so be bui l di ng new r oads and a speci al r ai l way l i ne. The Gam es wi l l be hel d j ust out si de t he capi t al and t he whol e ar ea wi l l be cal l ed 39。ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。 t i m e. As a gr eat m any peopl e wi l l be vi si t i ng t he count r y, t he g over nm ent wi l l be bui l di ng new hot el s, an i m m ense st adi um , and a f i ne new swi m m i ng pool . 39。Ol ym pi c Ci t y39。Ol ympi c Ci ty39。而在討論眾多的投資因素（如超市內(nèi)商品構(gòu)成是否完整？店內(nèi)需要用多少人？需準(zhǔn)備多少獎(jiǎng)金？投資報(bào)酬率好不好）前，需先找到一個(gè)良好的開(kāi)店地點(diǎn)。有句話說(shuō)：“開(kāi)店之地點(diǎn)若選擇得當(dāng)，則超市經(jīng)營(yíng)已經(jīng)成功一半以上。 第一節(jié) 商圈 所謂商圈，即是超市位置所在之“腹地”，是指以店址為 中心，其所能夠涵蓋的方圓面積。 然而超市商圈的設(shè)定又因市區(qū)、郊區(qū)而有所不同。其店在都市時(shí)，則其商圈應(yīng)以 1 公里為限。而大約有 1/3 的顧客來(lái)自 1 公里外的區(qū)域。 ai r克運(yùn)動(dòng)會(huì) The Ol ym pi c Gam es wi l l be hel d i n our count r y i n f our year s39。They wi l l al so be bui l di ng new r oads and a speci al r ai l way l i ne. The Gam es wi l l be hel d j ust out si de t he capi t al and t he whol e ar ea wi l l be cal l ed 39。. Wor ker s wi l l have pl et ed t he new r oads by t he end of t hi s year . By t he end of next year , t hey wi l l have f i ni shed wor k on t he new st adi um . The f i ne m oder n bui l di ngs have been d esi gned by Kur t Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as t he new bui l di ngs go up. We ar e al l ver y exci t ed and ar e l ook i ng f or war d t o t he wi l l be cal led 39。. Wor ker s wi l have pl eted the new roads by the end of thi s year . By the end of next year , they wi l have fi nished wor k on t he new stadium. The f ine modern bui ldi ngs have been designed by Kurt Gunt er . Ever ybody wi l l be wat chi ng anxi ousl y as the new buil dings go up. We ar e al l ver y exci ted and are looking f orwar d to the 又因超市的發(fā)展趨勢(shì)為連鎖經(jīng)營(yíng)，所以商圈應(yīng)以一個(gè)縣或一個(gè)市為單位，密集的開(kāi)設(shè)連鎖店，從數(shù)家店到十家店 展開(kāi)連鎖經(jīng)營(yíng)，而形成所謂的“地方連鎖”，然后再把隔壁的縣或市橫跨展開(kāi)連鎖、結(jié)合，而形成所謂的“區(qū)域連鎖”；最后將觸角遍及各縣、市、省，而終形成“全國(guó)連鎖”。那大統(tǒng)百貨集團(tuán)的下一步棋應(yīng)伸向高雄鄰近的市屏東或臺(tái)南，以建立“區(qū)域連鎖”。大統(tǒng)百貨這種開(kāi)店策略，真是可圈可點(diǎn)，令人贊佩 。以下提出幾點(diǎn)以供參考： 一、 人口數(shù)：若要維持一家中型超市之存活，概需 7 萬(wàn)至 10 萬(wàn)人口數(shù)。 三、 銷售額：商圈內(nèi)之住戶的平均消費(fèi)金額中，需有 1/5 用在超市之購(gòu)物上。 五、 阻隔因素：如河流、鐵路、路橋、學(xué)校、大工廠……等。 七、 競(jìng)爭(zhēng)狀況。 t i m e. As a gr eat m any peopl e wi l l be vi si t i ng t he count r y, t he g over nm ent wi l l be b