【正文】 t performed in isolation and the need to interact is often essential. In fact, most failures in the workplace are not due to lack of technical ability, but rather to shortings in interpersonal petence. An individual may be a highly skilled worker. However if he or she cannot work well with other employees, chances for success are slim. Unit One B Communication Which method of munication do you like bestletters, phone calls or ? Why? (Do you like municating with other people by letter, phone or ? Why?) I like to use to municate with people in my work and study. Email can be used not only to exchange messages among coworkers and customers but also provide information automatically. You can also set up an autoresponder service that automatically receives a message and sends a document in reply. Replying automatically to is a great way to save time and money and it is much faster than municating through snail mail. Do you think methods of munication at work will change in the future? Why? (Do you think people will municate in different ways at work in the future? Why? Why not?) Of course they will change in the future. The emergence of many new technologies will definitely create faster and more convenient munication methods. For example, the Inter will bee an even bigger deal in the future than it is today. School children will access all the great works of literature ever written with the click of a mouse. Surgery will be performed via cyberspace. All transactions with the government will be conducted via your personal puter, making bureaucratic line ups a thing of the past. Do you think panies should be able to contact their staff outside working hours? Why or why not? (Is it a good idea for panies to be able to contact their staff outside working hours? Why/why not?) advantages Maintaining contact with employees outside working hours can make your employees feel valued and can help develop a close relation between employees and employer. It is a good staff motivation method. Many panies offer flexible working hours to their employees, which means some employees can work from home and some employees don?t often appear at their workplace. Under such circumstances being able to contact their staff outside working hours will bee extremely important to panies. disadvantages Interrupting employees? private lives。 producing misunderstanding between employees and employer。t have to return to the office to use a fax machine. By using wireless work technology I?m able to connect a notebook puter with modem to my cellular phone! I even leave my home puter online so I can receive faxes on evenings and weekends. Do you think the inter will bee more widely used by panies in the future? Why/ why not? (Will more panies use the inter in the future? Why/why not?) Yes, I think so. Information sharing will bee extremely important to panies in the future. In order to gain information ASAP, pany will more widely use the inter which can provide a prehensive range of information on marketing, transporting, suppliers, staff training, technical assistance and support. Do you think the inter is an effective channel for marketing a pany?s products? Why /why not? (is the inter a good place for advertising products? Why/why not?) Do you think other forms of advertising will continue to be more important than the inter? Why/why not? (Will other forms of advertising be mort important than the inter in future? Why/why not?) By exploiting the amazing power of the inter, your online advertisement is able to reach hundreds of thousands of people and perhaps even millions around the world. Online advertising is simple and quick process for your target customers. Just a few clicks of a button is all it takes. And that simplicity means your target customers are more likely to e back again and again! Unit Two A Entertaining Business Clients Do you enjoy eating in restaurants? Why/why not? (Do you like eating in restaurants? Why/why not?) What type of restaurant would you take business visitors to? Why? (What type of restaurant is best for business visitors? Why?) Atmosphere Restaurants are always magnificently decorated and enveloped in elegant and peaceful surroundings。 supporting the launch of new products。 being designed to be covert and ?subliminal? The effect of sponsorship equates that of advertising。 Big boat sailing。 Football。 Horse jumping。 Giving target customers specific information and details about products for them to select and pare and thus making their purchasing more convenient。 Dishonest or distracting information misleads customers and makes them suffer a financial loss. Unit Four B Company Celebrations What events do you usually celebrate in your family? Why/why not? (Do you celebrate any special days in your family? And how?) What kinds of occasions do you think panies ought to celebrate? Why? (Which events should panies celebrate? Why?) How important is it to involve all staff in pany celebrations? Why? (Is it important to include all staff in pany celebrations? Why?) Company’s anniversaries /Company’s success in operations /Company’s relocation Making use of the celebration to advertise or promote pany?s products or services /Making use of the celebration to expand pany?s brand names and fame and to gain more publicity。 Unit Five A The Workplace Is it important to you what type of building you work? Why/why not? (Is the place where you work/study important to you? Why/why not?) P61 it?s not what you are, it?s where you are. What kinds of facilities do you think should be available in an office building? Why? (What kinds of facilities would you like to have in an office building? Why?) Do you think panies should provide