【正文】 t demand to design the article number of the oneday tour line products, hope to a day trip to Changsha markets play a good role in promoting. Keywords: oneday trip。 Tourism products 中南林業(yè)科技大學(xué)本科畢業(yè)論 文 長沙市一日游線路產(chǎn)品設(shè)計探析 目錄 1 引言 ............................................................................................................................ 1 研究背景 ................................................................................................................. 1 研究意義 ................................................................................................................. 2 2 文獻(xiàn)綜述 .................................................................................................................... 2 旅游線路設(shè)計相關(guān)概念 ......................................................................................... 2 旅游線路設(shè)計研究綜述 ......................................................................................... 2 城市一日游線路設(shè)計 ............................................................................................. 4 3 理論基礎(chǔ) .................................................................................................................... 5 基礎(chǔ)理論 .................................................................................................................. 5 科學(xué)的旅游發(fā)展觀 .............................................................................................. 5 系統(tǒng)理論 .............................................................................................................. 5 應(yīng)用理論 ................................................................................................................. 6 消費者行為理論 .................................................................................................. 6 核心 邊緣理論 .................................................................................................... 6 4 研究設(shè)計 .................................................................................................................... 7 研究對象和調(diào)查樣本的選取 ................................................................................. 7 研究思路 ................................................................................................................. 7 研究方法 ................................................................................................................. 8 研究方式 .............................................................................................................. 8 資料收集方法 ...................................................................................................... 8 資料分析方法 ...................................................................................................... 8 5 長沙市旅游資源狀況分析與市場分析 .................................................................... 9 長沙市旅游資源狀況分析 ...................................................................................... 9 現(xiàn)狀分析 ............................................................................................................... 9 類別分析 ..............................................................................................................11 長沙市旅游市場狀況分析 ................................................................................... 12 長沙旅游市場現(xiàn)狀 ............................................................................................ 13 現(xiàn)狀分析 ............................................................................................................ 13 6 長沙市一日游線路狀況分析 .................................................................................. 14 長沙市一日游線路設(shè)計現(xiàn)狀分析 ....................................................................... 14 線路產(chǎn)品單一，更新不及時 ............................................................................ 15 中南林業(yè)科技大學(xué)本科畢業(yè)論 文 長沙市一日游線路產(chǎn)品設(shè)計探析 線路含的免費景點多，停留時間短 ................................................................ 15 過于重視短期效益，忽視長遠(yuǎn)發(fā)展 ................................................................ 16 景區(qū)可進(jìn)入性很高，游客 自助游覽居多 ........................................................ 16 長沙市一日游線路運營現(xiàn)狀 ............................................................................... 16 經(jīng)營長沙一日游線路的旅行社很少 ................................................................ 16 長沙一日游線路沒有得到足夠的重視 ............................................................ 16 長沙市一日游線路相關(guān)成本分析 ....................................................................... 17 6 長沙市旅行社相關(guān)從業(yè)人員評價分析 .................................................................. 18 長沙旅游資源眾多 ， 但分布較散 ， 優(yōu)勢不明顯 ，這是導(dǎo)致長沙旅游形象名片特征不明顯的一個根本原因 ...................................................................................... 18 線路利潤空間很小，利潤點少而低是導(dǎo)致線路推行不廣的直接原因 ........... 19 長沙地接市場早就被邊緣化了，運營成本很高 ............................................... 19 政府應(yīng)該在推行長沙市一日游線路的市場運作上進(jìn)行扶持，這關(guān)系到一個城市的形象 ...................................................................................................................... 19 8 長沙市一日游線路設(shè)計 .......................................................................................... 20 旅游線路設(shè)計原則 ............................................................................................... 20 以 需求為中心的市場原則 ................................................................................ 20 突出 特色性原則 ................................................................................................ 20 各項安排 合理原則 ............................................................................................ 20 線路 推陳出新原則 ............................................................................................ 21 長沙市一日游線路產(chǎn)品設(shè)計 ............................................................................... 21 湖湘文化一日游線路 ........................................................................................ 21 山水洲城一日游線路 ...................................................................................