【正文】 roduct proprietary, patented, copyrighted? Is your service better, faster, cheaper and if so why. Is your advantage a temporary “window” and are there steps you can take to protect your position. Are there barriers to entry that will support your financial projections? The vFinance Business Planning staff specializes in writing, editing and reviewing highly effective Executive Summaries. We know how to present and position your business model in the most favorable light. The opening paragraphs should introduce what you do and where. There should briefly describe your market, the amount of funding that you hope to secure and how it will be used. While there is no firm rule for the length of Executive Summaries, three to four pages is considered idea. Reference credible sources and include the name of your source(s) of information along with the date. I need help with market research This section is very often overlooked and yet it is one of the most important points you need to bring out in your business plan. Business Plan Template 4 Description of products / services This should include a very brief overview and description of your products and services. Management The adage is that investors invest in people not products. Historically, a pany’s management team is one of the best predictors of success and investors will look very closely at the individuals who will be managing the pany. The ideal scenario is that senior managers have previously started and successfully managed panies in the same business. Short of this, you want to emphasize the previous relevant experience of the management team. Mention the names of panies and positions held and milestones achieved. Sample John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating pany known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Nature and use of proceeds (table) How much and what type of funding are you looking for (equity capital, loans). Keep in mind that one of the most mon causes of new business failures is undercapitalization. You should have a very clear idea of how much money you will need to operate your business for the first full year. An investor or loan officer will also want to know how the funds will be used. Category Amount Percentage Sales amp。 A Expenses Other Total Key financials This table should include a recap of your ine statement. Year 1 Year 2 Year 3 Revenue Cost of Sales Gross Profit % of Revenue S, Gamp。 Services Describe your products, services and technology. Discuss pricing, service, support, warranty, production, etc. What are the advantages of your products or services and how do they pare to the petition. What is the timetable for introducing these products and what steps need to be taken to assure that this timeline is met? Are there other vendors involved and if so who and where do they fit. Have your product been tested / evaluated and if so, where, when and what were the results. Are there plans for future or next generation products and is so what and when. Are these new products included in your revenue and cost projections? Sample The Company’s colocation services will include rack space in an environmentally controlled, locked facility with a very secure and highly reliable work connections and flexible hardware options. A trained staff will be available 24 hours a day, 365 days a year to make sure that assets are safe and secure, and to provide a timely response in case of problems. The server can be connected directly to the Company’s highspeed backbone without the cost and headache of running a fast connection to their own location. The Company will be the first and only carrier neutral colocation facility in the region. This is a strong advantage because colocation customers are longterm tenants (5+ years) due to the switching cost associated with moving to another facility. The typical colocation customer pays an average monthly fee of $1200 and as much as 10x or 20x that amount in installation fees charged by the carriers. Therefore, paying new installation fees in the near future to move to another facility with less expensive rack rates is not a reasonable solution… ? Carrier neutral so customers may choose among petitive offerings rather than being restricted to any one carrier. An appealing alternative to colocating directly with restrictive access policies or exclusive usage arrangements. ? Telcograde infrastructure provides customers the highest level of operative reliability and security. ? Shared infrastructure spreads the high costs associated with the equipment required to operate a Telco space among all colocation customers, reducing capital expenditures while outsourcing functions that are not mission critical. ? Flexible space arrangement allows customers to rent only the space needed. No longer are single rack users forced to rent thousands of square feet for their equipment, yet later expansion remains simple and economical. ? Nationwide footprint for customers to quickly enter new regional markets under one agreement. Since facilities are prebuilt, the time from lease to operations are reduce