【正文】 ............................................................................... 3 智能家居概念 ............................................................................................................................ 4 ..................................................................................................................... 4 公司產(chǎn)品 .............................................................................................................................................. 5 產(chǎn)品簡介 .................................................................................................................................... 5 ..................................................................................................................................... 5 ..................................................................................................................................... 5 第三章 市場與競爭分析 ..........................................5 目標(biāo)客戶 ............................................................................................................................................. 5 市場前景調(diào)查 ..................................................................................................................................... 6 競爭分析 .............................................................................................................................................. 8 競爭因素分析 ............................................................................................................................... 8 競爭產(chǎn)品分析 ........................................................................................................................................ 8 ...........................................................................................................................10 市場發(fā)展走勢分析 ..........................................................................................................................10 市場預(yù)測分析 ...................................................................................................................................10 第四章 生產(chǎn)經(jīng)營計劃 ............................................. 11 .................................................................................................................................. 11 ．發(fā)展戰(zhàn)略 .........................................................................................................................................12 （ 12年） ......................................................................................................12 （ 3— 5年） .....................................................................................................12 （ 5— 10 年） ...................................................................................................12 第五章 生產(chǎn)技術(shù)管理 ............................................. 13 工廠建設(shè) ............................................................................................................................................13 原材料的采購 與管理 .......................................................................................................................13 產(chǎn)品質(zhì)量管理 ...................................................................................................................................13 . 技術(shù)研發(fā)管理 ........................................................................................................................13 原材料采購管理 ......................................................................................................................14 ...........................................................................................................................14 第六章 市場營銷 ................................................. 15 營銷計劃 ............................................................................................................................................15 市場進入和開發(fā)階段（ 12年） ..........................................................................................15 市場成長階段（ 35年） ......................................................................................................16 市場成熟階段（ 510 年） ....................................................................................................18 定價戰(zhàn)略 ......................................................................................................................................19 第七章 風(fēng)險因素分析與規(guī)避 ................................. 19 技術(shù)風(fēng)險分析與規(guī)避 .......................................................................................................................19 市場風(fēng)險分析與規(guī)避 .......................................................................................................................19 管理風(fēng)險分析與規(guī)避 .......................................................................................................................20 競爭風(fēng)險分析與規(guī)避 .......................................................................................................................20 財務(wù)風(fēng)險分析與規(guī)避 .......................................................................................................................20 ......................................................................................................................20 第八章 風(fēng)險投資資金的撤出方式 ............................ 20 第九章 管理團 隊 ................................................ 22 組織結(jié)構(gòu) ............................................................................................................................................22 人力資源政策 ...................................................................................................................................22 薪酬制度 ..................................................................................................................................22 第 III 頁 共 33 頁 .................................................................................................