【正文】
級(jí) 2021 級(jí) 學(xué) 生 姓 名 、 學(xué) 號(hào) 李振國(guó) 2021070086 指導(dǎo)教師姓 名、職稱 王道 林 教授 完 成 日 期 2021 年 5 月 25 日 摘要 I 摘要 校園電子商務(wù)作為一種新型的電子商務(wù)是當(dāng)今迅速發(fā)展的電子商務(wù)在校園中的具體體現(xiàn)。校園電子商務(wù)具有非常大的市場(chǎng)發(fā)展?jié)摿?, 如何分析其特征 , 研究其發(fā)展中存在的問題并提出相應(yīng)的解決方案 , 將會(huì)使得校園電子商務(wù)的發(fā)展更上一層樓。 著重 分析探索校園電子商務(wù)的發(fā)展模式及方向并為后來的校園電子商務(wù)研究提供理論參考 . 關(guān)鍵字 :校園電子商務(wù) , 電子商務(wù)模式 , 電子商務(wù)服務(wù) , 高校整合 ABSTRACT II ABSTRACT The campus electronic merce as a new emerce is a concrete manifestation of the rapid development of electronic merce in the campus. campus emerce has the market development potential is very large, how to analyze the characteristics ,research the problems in its development and puts forward the corresponding solutions, will make the development of campus emerce strive for further improvement. In this paper, taking Tai’an as a research base on colleges and universities(mainly for the Tai’shan university)to analyze current situation of campus emerce, carry out the necessity and possibility of campus solutions to problems in present study and campus emerce information platform conception design And on the analysis of development mode and direction of the campus emerce and provide the oretical reference for the study of the campus emerce later. .Keywords: campus emerce, emerce mode, emerce services, integration of Universities 目錄 III 目錄 1 引言 ................................................................1 校園電商背景或現(xiàn)狀 ................................................................................................... 1 校園電商宗旨和目標(biāo) ................................................................................................... 2 平臺(tái)構(gòu)想 .................................................................................................................... 2 2 校園市場(chǎng)分析 .........................................................2 校園市場(chǎng)調(diào)查 ............................................................................................................. 2 校園電商競(jìng)爭(zhēng)分析 ...................................................................................................... 3 校園電商風(fēng)險(xiǎn)分析 ...................................................................................................... 4 3 泰安校園電商 SWOT分析 .................................................5 校園電商發(fā)展的優(yōu)勢(shì) ................................................................................................... 5 校園電子商務(wù)發(fā)展的劣勢(shì) ............................................................................................ 6 校園電子商務(wù)發(fā)展的機(jī)會(huì) ............................................................................................ 7 校園電子商務(wù)發(fā)展的威脅 ............................................................................................