臺江縣戰(zhàn)略定位和空間布局-文庫吧資料
2024-11-15 23:56本頁面
【正文】 ，從小飛機、小機隊開始作起，經(jīng)歷90 年代初的飛速發(fā)展，也經(jīng)歷了90 年代末全面衰，落1998 億元。Provide excellent and the most valuable services tosatisfy vast various passenger’s demand, and built a predominant image of the order to support this positioning, the thesis also further discussed the implementation method and provided 9 possible ways to achieve the thesis reckon that China Eastern Airline will strive for the predominating position in the future petition through the right strategic positioning and effective WORDS: China Eastern Airline, strategic positioning, outer environmental factor analysis, industry petitive structure analysis, SWOT analysis, hubspoke 二十多年的改革，中國的經(jīng)濟建設(shè)跌宕起伏，波瀾壯闊。關(guān)鍵字：東方航空公司，戰(zhàn)略定位，外部環(huán)境因素分析，行業(yè)競爭結(jié)構(gòu)分析，SWOT分析，中樞輻射航線THE STRATEGIC POSITIONING OF CHINA EASTERNAIRLINEABSTRACTAlong with the globalization of Economics and the penetration ofdomestic market, China Eastern Airline after restructure is facing fierce is crucial to establish a clear strategic positioning under such using the methodology of strategic management, the thesis analysized both inner and outer environment of China Eastern Airline, andsummarized the opportunities, threats, strengths and weaknesses of the that, the thesis also give a SWOT analysis to different strategy choices and finally came out the basic strategic , the thesis conducted a elementary discussion on how to achieve the target and implement the the first half of the thesis, the outer environmental factors are analysised including economics, politics, natural resources, cultures, technology and the analysis of petitive factor, Michael Porter’s Competit
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