【正文】 市城市規(guī)劃................................................................................................................................3二、xx市房地產(chǎn)市場概況..................................................................................................................................4（一）、房地產(chǎn)投資情況...............................................................................................................................4（二）、土地市場...........................................................................................................................................4（三）、商品房市場價格...............................................................................................................................4（四）、市場供需分析...................................................................................................................................4（五）、市場特征分析...................................................................................................................................5產(chǎn)品特征分析...................................................................................................................................5三、擬投資理由.....................................................................................................................................................5四、意向項目地塊初步分析.................................................................................................................................5（一）、意向地塊基本情況...........................................................................................................................5意向項目名稱...................................................................................................................................5地塊位置...........................................................................................................................................5用地指標...........................................................................................................................................6（二）、意向地塊的經(jīng)濟測算.......................................................................................................................6定價...................................................................................................................................................6成本...................................................................................................................................................6土地成本與利潤...............................................................................................................................7五、目標客戶群.....................................................................................................................................................8六、最主要的障礙和風險.....................................................................................................................................8 七、立項所需的前期費用.................................................................................................