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【正文】 ? Employed 10 foreigner and more than 300 Chinese ? Provided sanitary products and piping products ? Sold through different channels nationwide Disappointing business results ? Sluggish sales ? High operation cost ? Increasing loss Rolandberger Strategy Consultants All Right 20232023 5 Linien The project is to develop China market business restructuring strategy Restructuring strategy Corporate strategy ? Market positioning ? Product strategy ? JV partnership handling Organization ? Corporate structure ? Organization capability Sales and marketing ? Channel strategy ? Sales and marketing process Operation process ? Finance process ? Production process ? Logistics process Rolandberger Strategy Consultants All Right 20232023 6 Linien 3month project The client was satisfied with the project delivery Steering mittee Client Project manager Client Roland Berger Project team Client Roland Berger … … Roland Berger ? Buy out Chinese partnership in Shanghai ? Merge of Shanghai and Ningbo’s operation ? Downsizing and management localization ? Market repositioning as a technology provider ? Streamline and refocus product portfolio ? Strategic distributor business model ? Project oriented channel strategy Roland Berger remendations Rolandberger Strategy Consultants All Right 20232023 7 Linien Consulting process Project methodologies Project background Rolandberger Strategy Consultants All Right 20232023 8 Linien Consulting process overview Project acquisition Implementation suppo
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