如何創(chuàng)造品牌管理-文庫吧資料
2025-03-12 10:13本頁面
【正文】 f – losing sight of the end result by getting obsessed with the process 失去對結(jié)果的預(yù)見，沉迷在過程中 – thinking that the job can be done if we just answer a set of questions and plete a set of forms 認(rèn)為僅僅回答一系列問題，填完一些列表格，工作就可以完成 Other Recipes for Disaster 其他導(dǎo)致災(zāi)難的因素 ? Feeling that it is quicker if we do it by ourselves without involving the Brand Team 認(rèn)為自己進(jìn)行比整個團(tuán)隊(duì)作業(yè)更快 ? Generating lists of everything that could be done without prioritising those elements that will work together to get the brand more involved in peoples’ real lives 羅列每件事情，不從品牌融入消費(fèi)者生活的角度來考慮優(yōu)先順序 ? Seeing 360 Degree as crossselling or just carving up a budget 將 360度看作跨領(lǐng)域銷售或僅僅作為瓜分預(yù)算的方法 Was It Worth it? 它值得嗎？ Is there a 360 Degree Plus? ? Is there interplay between the elements? 在主要元素健是否有相互影響？ ? Are we intensifying the idea? IDEA有增強(qiáng)嗎？ ? Is it practical and affordable? 它實(shí)際嗎？負(fù)擔(dān)得起嗎？ ? Will it build the brand? 它是否會建立品牌？ If not start again Putting It All Together 將所有的東西放在一起 ? Draw a map to show how everything fits together 畫個圖看一下，每件事如何相互配合 ? Think how you can municate to your client in a pelling way 想一下， 如何與你的客戶溝通 Current Retrospective Cases 案例回顧 ? Amex Blue in Singapore ? A Mild in Indonesia ? IBM e business in China ? Left Bank Caf233。Victoria’s Secret: Objective Get men to buy women’s underwear.. 讓男人去買女人的內(nèi)衣 . ….. as gifts for women …… 作為給女人的禮物 So where can we find attentive men? 哪里可以找到專心的男人？ And now for something pletely different Fashion show 時裝秀 Webcast 網(wǎng)絡(luò) Superbowl ad Superbowl 廣告 Do a world’s first and publicise it..
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1