如何創(chuàng)造品牌管理-在線瀏覽
2025-04-09 10:13本頁面
【正文】 e impact it has on people’s lives How We Got There 如何得到？ Sequence 順序 Brand Scan 品牌掃描 Brand Audit 品牌檢驗 Points of contact 接觸點 Challenge 挑戰(zhàn) BrandPrint 品牌寫真 Idea Brand World 品牌世界 Executions 執(zhí)行 Why We Have Done It 為什么我們這樣做？ ? Created great ideas that move our brands ahead at each point of contact between the brand and its customers 在品牌和消費者的每個接觸點， 創(chuàng)造可以讓品牌前進的偉大 IDEA ? Selected the richest points of customer involvement on which to focus our efforts 選擇消費者投入度最高的接觸點， 讓我們將力量集中在那里 Thus 因此 ? Improved the relationship between clients and their customers 提升客戶和他們消費者之間的關(guān)系 ? Increased Client value in terms of market share, profit and share price 提升客戶的價值，通過市場份額、利潤和股價 ? Added future Client value by driving new opportunities 通過驅(qū)動新的機會增加客戶未來的價值 ? Allowed us to be well paid for using our creativity in the pursuit of this cause 讓我們有更好的回報 Why We Have Done It 為什么我們這樣做？ ? Created great ideas that move our brands ahead at each point of contact between the brand and its customers 在品牌和消費者的每個接觸點， 創(chuàng)造可以讓品牌前進的偉大 IDEA ? Selected the richest points of customer involvement on which to focus our efforts 選擇消費者投入度最高的接觸點， 讓我們將力量集中在那里 Thus 因此 ? Improved the relationship between clients and their customers 提升客戶和他們消費者之間的關(guān)系 ? Increased Client value in terms of market share, profit and share price 提升客戶的價值，通過市場份額、利潤和股價 ? Added future Client value by driving new opportunities 通過驅(qū)動新的機會增加客戶未來的價值 ? Allowed us to be well paid for using our creativity in the pursuit of this cause
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