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【正文】 on structure. The . and tele are to provide total solution to target customers ? “Virtual team” practice facilitates coordination among different business groups serving same customers Organization IBM China Co., ltd SMB . Tele IGS Software group PC Technology group Server Research center Source: literature research, interview Desktop PC Notebook 18 SEC China010821BJIBM IBM HOLDS THE MAJORITY OF ITS PC MANUFACTURING JV IN CHINA Ownership structure Great Wall Computer Group IBM Great Wall IT Products Shenzhen Co., Ltd. 30% 70% Source: Literature research Source: literature research, interview 19 SEC China010821BJIBM FINANCIAL PERFORMANCE 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings 1. Background information ? Location ? Management team ? Starting year ? Number of employees ? Era analysis 20 SEC China010821BJIBM IBM’S NOTEBOOK BUSINESS HAS BEEN GROWING VERY FAST, BUT DESKTOP PC HAS BEEN VERY STAGNANT FOR THE PAST THREE YEARS Sales (RMB billions) Notebook Revenue 1999 2023 1998 9800 CAGR Percent Source: IDC Desktop PC Revenue 1999 2023 1998 9800 CAGR Percent 21 SEC China010821BJIBM IBM HAS BEEN GROWING IN REVENUE AND IMPROVING IN NET MARGIN Source: Analyst report Profitability Percent Net margin Growth rate Percent Gross margin 1999 2023 1999 2023 Financial performance Revenue USD billions 8 9 37 36 Growth rate Percent 1999 2023 Source: annual report 22 SEC China010821BJIBM 。s ponents in return 2023 target ? Increase revenue by 20% * IBM’s PC business showed surprising strength in revenue growth and profitability in the September quarter last year, which would lessen the urgency to exit this business in the near term : Lit 6 SEC China010821BJIBM Source: IDC Desktop PC market share Percent of units shipment (m) 2 2 . 12 9 . 86 2 . 95 1 . 69 . 66 . 13 . 85 . 05 . 14 . 0Others IBM Great Wall Founder Legend 100%= 2 1 . 51 5 . 22 8 . 92 1 . 81 7 . 11 7 . 51 7 . 12 3 . 26 . 78 . 87 . 54 . 36 . 44 . 0Growth rate percent 99 00 99 00 Growth rate percent 100%= Others Founder Dell Acer Legend IBM Toshiba Notebook market share Percent of units shipment (m) IBM’s market share IBM KEPT ITS MARKET POSITION IN NOTEBOOK, BUT ITS DESKTOP PC BUSINESS FAI
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