【正文】 kground information? Location? Registered capital? Managementteam? Equitystructure? Starting year? Number of employees? Era analysis4. Value chain strategy5. Organization and ownership6. Financial performance? Focus on– Marketing, advertising and promotion– Distribution (channel and sales force)? Organization structure? Ownership structure? Sales ? Profit 2. Strategy 3. Product /market? Mission? Vision? Corporate strategy? Market position? Key product offerings? Key customers? Value proposition? Geographic focus? Pricing22SAMSUNG010605BJkickoff2? Nokia has 7JV and 1 WOFE in China, among which Nokia Beijing and Nokia Dongguan are manufacturing mobile handsets. Nokia Beijing has annual production capacity of 30 million units in 2023.? The main drivers for Nokia to setup JVs and WOFEs in China include building local alliances, localizing manufacturing to meet domestic market demand and increase exports, and technology transfer encouraged by the Chinese government? With a narrow product portfolio, Nokia’s anization is product focused with coordinated sales and marketing effort across JVs that manufacture the same productsKEY MESSAGES ORGANIZATION AND OWNERSHIP23SAMSUNG010605BJkickoff2NOKIA HAS 7 JVs AND 1 WOFE IN CHINA, AMONG WHICH 2 JVs ARE DEVOTED TO MOBILE HANDSETSMain drivers? Builds successful alliance with Chinese partners? Localizes manufacturing for major products? Meets domestic market demandand increases exports? Realizes technology and skill transfer in development, manufacturing and management? Helps Chinese partners improve petitiveness in China and globallyNokia internationalNokia Beijing mobile municationNokia Dongguan mobile phoneNokia Fujian mobile munication technologyNokia Beijing, Hangxing teleNokia Dongda tele technologyNokia Zhongxin digital technologyNokia Suzhou teleNokia Chongqin teleEstablished yearProduct offering1995 1995 1997 1994 2023 1999 1998? GSM system and equipment? Mobile handsets? Mobile handsets? GSM 900/1800 work services? Mobile switches? Wireless applications solutions and services? Digital multimedia terminals? GSM base station? Cellular work transmission products50% with Shouxin70%With Dongguan WanxinWith Fujian mobileWith Beijing HangxingWith DongruanWith Zhongxin and broadcasting science institute100%24SAMSUNG010605BJkickoff2NOKIA39。s BIGGEST PRODUCT OFFERING AND ITS ESSENTIAL PART OF TOTAL SOLUTIONS IN MOBILE COMMUNICATIONNokia mobile handsetsNokia product offeringsNokia workProducts Now and future? Nokia 3310 for young people? Nokia 8210 for fashion chaser? Nokia 6210 WAP for business professional? Nokia 7110 WAP with full Chinese interface? Nokia 9210 as personnel municator? Nokia 8310, 6310 for GPRS and WAP? Mobile work? Broadband work? IP work? Largest mobile handset supplier in the world with above average growth in sales and more than 30% global market share? Views mobile handset as a digital convergence point for multimedia services? Supports blue tooth between mobile handset and PC in Nokia 6310 for mobile professional? Develop WCDMA handsets with DoCoMo? Develops home products such as multimedia terminals in Nokia Zhongxin? Provides multimedia service work solutions for operators and ISP entering the mobile munication fields? Nokia work covers many cities and areas in China including Beijing, Shanghai, Hong Kong and Taiwan etc.? Aims to be a total solution provider for mobile munication12SAMSUNG010605BJkickoff2NOKIA EMPHASIZES ON CONSUMERORIENTED DESIGNS AND FUNCTIONSFashion BusinessBasicFun? Changeable cover ? Sub100g? Voicedial? Recording? Vibration? Triband? WAP? Builtin modem? IRport? Chinese input? LiIon battery? SMS messaging? Games? Composable/ downloadable ringer tone8210 6210 P7689 L2023V998++Fashion ClassicPrice in China (RMB) 2652 2878 2369 1800 1435* 1452?? ?? ? ? ? ? ?? ? ? ? ?? ? ? ? ? ?? ?? ? ????? ? ? ?? ? ? ? ? ?? ? ? ? ? ?? ? ? ? ?? ? ?? ? ?Equivalent features, Nokia more fun/fashion vs. Motorola more functionsMotorola offers lower price models with similar features, triba