【正文】 ground information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing SAMSUNG010605BJkickoff2 23 ? Nokia has 7JV and 1 WOFE in China, among which Nokia Beijing and Nokia Dongguan are manufacturing mobile handsets. Nokia Beijing has annual production capacity of 30 million units in 2023. ? The main drivers for Nokia to setup JVs and WOFEs in China include building local alliances, localizing manufacturing to meet domestic market demand and increase exports, and technology transfer encouraged by the Chinese government ?With a narrow product portfolio, Nokia?s anization is product focused with coordinated sales and marketing effort across JVs that manufacture the same products KEY MESSAGES ORGANIZATION AND OWNERSHIP SAMSUNG010605BJkickoff2 24 NOKIA HAS 7 JVs AND 1 WOFE IN CHINA, AMONG WHICH 2 JVs ARE DEVOTED TO MOBILE HANDSETS Main drivers ? Builds successful alliance with Chinese partners ? Localizes manu facturing for major products ? Meets domestic market demand and increases exports ? Realizes technology and skill transfer in development, manufacturing and management ? Helps Chinese partners improve petitiveness in China and globally Nokia international Nokia Beijing mobile mu nication Nokia Dongguan mobile phone Nokia Fujian mobile munication technology Nokia Beijing, Hangxing tele Nokia Dongda tele technology Nokia Zhongxin digital technology Nokia Suzhou tele Nokia Chongqin tele Established year Product offering 1995 1995 1997 1994 2023 1999 1998 ? GSM system and equipment ? Mobile handsets ? Mobile handsets ? GSM 900/1800 work services ? Mobile switches ? Wireless applications solutions and services ? Digital multimedia terminals ? GSM base station ? Cellular work transmission products 50% with Shouxin 70% With Dongguan Wanxin With Fujian mobile With Beijing Hangxing With Dongruan With Zhongxin and broadcasting science institute 100% SAMSUNG010605BJkickoff2 25 NOKIA39。s BIGGEST PRODUCT OFFERING AND ITS ESSENTIAL PART OF TOTAL SOLUTIONS IN MOBILE COMMUNICATION Nokia mobile handsets Nokia product offerings Nokia work Products Now and future ? Nokia 3310 for young people ? Nokia 8210 for fashion chaser ? Nokia 6210 WAP for business professional ? Nokia 7110 WAP with full Chinese interface ? Nokia 9210 as personnel municator ? Nokia 8310, 6310 for GPRS and WAP ? Mobile work ? Broadband work ? IP work ? Largest mobile handset supplier in the world with above average growth in sales and more than 30% global market share ? Views mobile handset as a digital convergence point for multimedia services ? Supports blue tooth between mobile handset and PC in Nokia 6310 for mobile professional ? Develop WCDMA handsets with DoCoMo ? Develops home products such as multimedia terminals in Nokia Zhongxin ? Provides multimedia service work solutions for operators and ISP entering the mobile munication fields ? Nokia work covers many cities and areas in China including Beijing, Shanghai, Hong Kong and Taiwan etc. ? Aims to be a total solution provider for mobile munication SAMSUNG010605BJkickoff2 13 NOKIA EMPHASIZES ON CONSUMERORIENTED DESIGNS AND FUNCTIONS Fashion Business Basic Fun ? Changeable cover ? Sub100g ? Voicedial ? Recording ? Vibration ? Triband ? WAP ? Builtin modem ? IRport ? Chinese input ? LiIon battery ? SMS messaging ? Games ? Composable/ downloadable ringer tone 8210 6210 P7689 L2023 V998++ Fashion Classic Price in China (RMB) 2652 2878 2369 1800 1435* 1452 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Equivalent features, Nokia more fun/fashion vs. Motorola more functions Motorola offers lower price models with similar features, triband and WAP * Nov. 2023 pr