【正文】 an 11,229 Tianjin 9,801 Liaoning 13,419 Hunan 9,281 Inner Mongolia 8,216 Jilin 6,865 Heilongjiang 7,151 Qinghai 1,136 Jiangxi 5,189 Chongqing 5,083 Xinjiang 4,733 Guizhou 4,519 Guangxi 5,895 Hainan 2,115 Ningxia 1,561 Tibet 491 Y2023 Monthly sales for each province Top 10 province volume and growth in Y2023 Y2023前十位省市的銷量及增長率 Province Volume Growth rate Proportion Guangdong 563,320 % % Shandong 400,041 % % Jiangsu 398,100 % % Zhejiang 397,730 % % Beijing 328,472 % % Hebei 236,200 % % Sichuan 204,431 % % Henan 184,356 % % Shanghai 161,493 % % Liaoning 161,026 % % Top 10 Subtotal 3,035,169 % % 總計 4,615,201 % % 10 SM 廣東省歷年市場總量變化及地級市市場容量 PC market development in Guangdong 2 4 3 , 4 4 63 0 0 , 1 6 93 4 9 , 0 8 84 5 1 , 9 7 75 6 3 , 3 2 023%16%29%25%01000002023003000004000005000006000002023 2023 2023 2023 20230%5%10%15%20%25%30%35%40%45%50%S a l e s V o l u m eG r o w t h r a t e占全國比重 % % % % % Ratio in Domestic 地級市 Y 2 0 0 7 R a t i o G r o w t h R a t e深圳市 S h e n z h e n 1 4 4 , 4 8 8 26% 25%廣州市 G u a n g z h o u 1 1 6 , 3 5 3 21% 18%東莞市 D o n g g u a n 9 0 , 9 5 3 16% 45%T o p 3 C i t y 3 5 1 , 7 9 4 62% 27%中山市 Z h o n g s h a n 2 2 , 7 3 1 4% 18%佛山市 F o s h a n 2 2 , 3 8 6 4% 29%順德市 S h u n d e 2 0 , 9 2 3 4% 23%南海市 N a n h a i 1 9 , 6 1 0 3% 26%惠州市 H u i z h o u 1 7 , 7 8 9 3% 26%珠海市 Z h u h a i 1 7 , 1 6 1 3% 26%江門市 J i a n g m e n 1 6 , 7 9 4 3% 18%T o p 1 0 C i t y 4 8 9 , 1 8 8 87% 26%汕頭市 S h a n t o u 8 , 5 1 8 2% 2 0 %揭陽市 J i e y a n g 8 , 0 1 1 1% 7%肇慶市 Z h a o q i n g 7 , 5 4 3 1% 33%湛江 Z h a n j i a n g 7 , 4 5 7 1% 40%茂名市 M a o m i n g 7 , 0 0 4 1% 13%潮州市 C h a o z h o u 6 , 2 8 4 1% 13%清遠市 Q i n g y u a n 6 , 0 4 4 1% 40%韶關(guān)市 S h a o g u a n 5 , 4 0 0 1% 31%陽江市 Y a n g j i a n g 5 , 2 9 3 1% 26%梅州市 M e i z h o u 4 , 9 8 6 1% 13%河源市 H e y u a n 3 , 5 1 0 1% 28%云浮市 Y u n f u 2 , 9 1 3 1% 33%汕尾市 S h a n w e i 1 , 1 6 9 0% 23%T o t a l 5 6 3 , 3 2 0 100% 25%* Based on Police Ministry registration figure Y2023 * 汕頭 912月份數(shù)據(jù)有部分缺失 The data of Shantou in SepDec is partly lacked. * 廣東地區(qū)市場總量發(fā)展 The development of Guangdong PC market (Y2023 –Y2023) 廣東省的主要銷量集中在深圳、廣州和東莞三個地級市 The cities with main sales volume of Guangdong is Shenzhen, Guangzhou and Dongguan. 11 SM 73555148464136191815131198 76 65 55 44201020304050607080ShenzhenShundeGuangzhouZhuhaiDongguanZhongshanNanhaiHuizhouJiangmenFoshanShantouChaozhouYangjiangZhaoqingShaoguanJieyangQingyuanMeizhouMaoingHeyuanYunfuZhanjiangShanwei07年底預(yù)計全國千人保有量 19 The car parc per 1000 capita of Domestic is 19 at the end of Y07 07年底預(yù)計廣東千人保有量 26 The car parc per 1000 capita of Guangdong is 23 at the end of Y07 廣東省各地級市千人保有量 Car parc per 1000 capita for each city in Guangdong province 導(dǎo)入期 Started Period 增長速度快，基數(shù)低 Demand increase quickly with low base 逼近起飛點 Nearly e into takeoff point 即將跨入孕育期 Nearly e into gestation period 2023年底廣東各地級市千人保有量預(yù)計 Estimatd car parc per 1000 capita in prefecture level cities of Guangdong in Y2023 孕育期 Gestation Period 保持高速增長 Demand keep increasing rapidly 起飛期 Takeoff Station 需求增長速度放緩 Demand growth speed is slowed 12 SM 廣東地區(qū)廠家排名 Ranking of Top 10 manufacturers in Guangdong province 2023 2023 Manufacture Sales volume Market share Manufacture Sales volume Growth rate Market share Market share Diff. FAWToyota 60,634 % FAWToyota 69,480 % % % GZHonda 53,158 % GZHonda 60,802 % % % SGM 42,293 % DFNissan 59,851 % % % DFNissan 36,912 % SGM 42,795 % % % BJHyundai 24,792 % GZToyota 38,317 % % % FAWVW 23,135 % FAWVW 28,846 % % % Chery 17,130 % CAFord 23,733 % % % CAFord 16,331 % DFHonda 22,963 % % % DFKia 15,527 % SVW 20,608 % % % FAWHainan 15,033 % Chery 20,206 % % % SVW 13,869 % FAWHainan 17,806 % % % Guangdong 451,977 100% Guangdong 563,320 25% 100% 13 SM 廣東地區(qū)傘品牌排名 Ranking of Top 10 brand in Guangdong province 2023 2023 Brand Sales volume Market share Manufacture Sales volume Growth rate Market share Market share Diff. FAWToyota 60,634 % FAWToyota 69,480 % % % GZHonda 53,158 % GZHonda 60,802 % % % DFNissan 36,912 % DFNissan 59,851 % % % Buick 32,520 % GZToyota 38,317 % % % BJHyundai 24,792 % Buick 32,291 % % % FAWVW 18,078 % FAWVW 23,551 % % % Chery 17,130 % DFHonda 22,963 % % % Ford 16,013 % Chery 20,206 % % % Kia 15,527 % Ford 18,698 % % % Haima 15,033 % SVWVW 18,609 % % % SVWVW 13,869 % Haima 17,806 % % % Skoda 1,999 % % Guangdong 451,977 100% Guangdong 563,320 25% 100% 14 SM VW品牌認知度和美譽度在廣州的表現(xiàn)與全國的表現(xiàn)差距較大 Awareness and Image rating of VW are both poor in Guangzhou 41%58%48%71%45% 46%6%82% 79%61%41%36%3%58%H o n d a T o y o t a VW( F A W )VW( S V W )B u i c k A u d i S k o d a65%67%73%65% 64%61%35%71%32%58%60%60%60%69%H o n d a T o y o t a VW( S V W )A u d i VW( F A W )B u i c k S k o d a76%72%87%81%71%74%50%90% 89%69%62%59%44%83%T o y o t a A u d i H o n d a VW( S V W )VW( F A W )B u i c k S k o d a46%50%39%43%50% 48%16%63%45%22% 21% 21%8%52%T o y o t a H o n d a A u d i VW( F A W )VW( S V W )B u i c k S k o