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【正文】 ordination among the manufacturing and logistics needs of the supply chain, the information and transportation infrastructures, and the firm’s postponement/speculation strategy. Information Sources 。c o m p l e xn e t w o r k sX e r o x 39。, June 4, 2023, cosponsored by Cass Information Systems and ProLogis. See web site , Delaney’s Dugout. Figure 6 Inventories Are Drawn Down Sharply Source: BusinessWeek, May 14, 2023 Data: Commerce Dept. 20 Billions of Chain Weighted Dollars 0 20 40 60 80 Changes In Inventories ‘ 00 I ‘ 01 I II III IV Robert V. Delaney and Rosalyn Wilson, State of Logistics Report169。 requirements. Figure 1 SUPPLY CHAIN MANAGEMENT: Integrating and Managing Processes Across the Supply Chain Supply Chain Business Processes Tier 1 Supplier Tier 2 Supplier Logistics Purchasing Marketing Sales RD Customer Consumer/Enduser CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER SERVICE MANAGEMENT DEMAND MANAGEMENT ORDER FULFILLMENT MANUFACTURING FLOW MANAGEMENT PROCUREMENT PRODUCT DEVELOPMENT AND COMMERCIALIZATION RETURNS PRODUCT FLOW Production Finance Manufacturer Information Flow COST TRADEOFFS REQUIRED IN MARKETING AND LOGISTICS Product Price Marketing Objective: Logistics Objective: Allocate resources to the marketing mix in such a manner as to maximize the longterm profitability of the firm. Minimize Total Costs given the customer service objective where total costs = Transportation Costs + Warehousing Costs + Order Processing and Information Costs + Lot Quantity Costs + Inventory Carrying Costs Promotion Place Customer Service Levels Inventory Carrying Costs Transportation Costs Warehousing Costs Order Processing and information Costs Lot Quantity Costs Logistics Marketing Figure 2 SUPPLY CHAIN MANAGEMENT FRAMEWORK: Elements and Key Decisions 2) What processes should be linked with each of these key supply chain members? 1) Who are the key supply chain members with whom to link processes? Supply Chain Business
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