9合作策略(1)-文庫吧資料
2025-01-19 01:56本頁面
【正文】 given to a pany to supply, produce, or distribute a firm’s goods or services without equity sharing 6 Market Reason Slow Cycle ? Gain access to a restricted market ? Establish a franchise in a new market ? Maintain market stability (., establishing standards) Reasons for Strategic Alliances by Market Type 7 Market Reason Fast Cycle ? Speed up development of new goods or service ? Speed up new market entry ? Maintain market leadership ? Form an industry technology standard ? Share risky RD expenses ? Overe uncertainty Reasons for Strategic Alliances by Market Type 8 Market Reason Standard Cycle ? Gain market power (reduce industry overcapacity) ? Gain access to plementary resources ? Establish economies of scale ? Overe trade barriers ? Meet petitive challenges from other petitors ? Pool resources for very large capital projects ? Learn new business techniques Reasons for Strategic Alliances by Market Type 9 BusinessLevel Cooperative Strategies: Complementary Alliances ? plementary strategic alliances are designed to take advantage of market opportunities by bining partner firms’ assets in plementary ways to create new value – these include distribution, supplier or outsourcing alliances where firms rely on upstream or downstream partners to build petitive advantage Complementary Strategic Alliances 10 BusinessLevel Cooperative Strategies: Primary Activities Support Activities Service Marketing Sales Outbound Logistics Operations Inbound Logistics Firm Infrastructure Human Resource Mgmt. Technological Development Procurement Primary Activities Support Activities Service Marketing Sales Outbound Logistics Operations Inbound Logistics Firm Infrastructure Human Resource Mgmt. Technological Development Procurement Vertical Alliance Supplier ? vertical plementary strategic alliance is formed between firms that agree to use their skills and capabilities in different stages of the value chain to create value for both firms ? outsourcing is one example of this type of alliance Buyer Complementary Strategic Alliances 11 BusinessLevel Cooperative Strategies: Primary Activities Support Activities Service Marketing Sales Outbound Logistics Operations Inbound Logistics Firm Infrastructure Human Resource Mgmt. Technological Development Procurement Primary Activities Support Activities Service Marketing Sales Outbound Logistics Operations Inbound Logistics Firm Infrastructure Human Resource Mgmt. Technological De
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