特許經營便利店物流體系研究-文庫吧資料
2025-01-17 10:27本頁面
【正文】 of 7ELEVEN’s logistics system. v It’s wellknown that what logistics seeks is the balance of costs and service quality, however, multitemperature logistics is a remarkable strategy which sacrifice logistics cost to improve service quality.19v 物流差異化戰(zhàn)略是與區(qū)域集中化戰(zhàn)略并列的 7Eleven物流體系中的另一大戰(zhàn)略，隨著共同配送中心戰(zhàn)略的順利實施，這兩大戰(zhàn)略之間的有機聯(lián)系進一步增強。v Establish joint distribution center gives a suitable environment to fulfill intensive distribution, joint distribution and Multitemperature logistics.18v 不同溫度帶物流戰(zhàn)略是7Eleven物流體系中一個特殊的戰(zhàn)略。 16v 小批量進貨策略與 JIT物流是便利店店鋪面積偏小的必然選擇，同時也是建立共同配送中心的重要原因與必要前提；v and Economic order quantity and JIT(Just In Time) logistics is a must choice for small volume of stores, and an important reason to establish joint distribution center。v Centralization Strategy。 v 2. offering fresh fast food。v The marketing strategy of 7ELEVEN headquarter is endeavoring to help all “franchisee” outlets to win the title of “the most trustable CVS around citizens”. 11v 7Eleven便利店是通過以下三個要素來實現(xiàn)其忠誠度的：v 只有在 7Eleven能夠買到的獨特商品； v 提供高新鮮度的快餐食品；v 零缺貨，即使顧客永不失望的供貨。 v On the worldwide scale, 7ELEVEN defined primary service objects as young people and high ine groups provided them with diverse munity services.7v7Eleven的顧客定位將會影響它的商品構成，從而進一步影響到它的物流體系構建 。v The paper is expected to give referential experiences to China39。 v 7ELEVEN convenience stores, owns the largest retailing work in the world, whose achievement is an exemplar of convenience stores. v By the end of March 2023, 7ELEVEN had opened 27,000 stores in the world 3v 作為全球最為出色的特許經營企業(yè)之一， 7Eleven便利店取得的輝煌業(yè)績，除了其先進的經營方式與獨特的品牌營銷外，支撐其快速發(fā)展的另一重要因素就是強大的后方物流支援系統(tǒng)。7ELEVEN 特許經營便利店物流體系研究Research on the logistics system of 7ELEVEN franchise convenience stores
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