coca-colazeromarketingcaseanalysis可口可樂零度的市場分析-文庫吧資料
2025-01-17 09:25本頁面
【正文】 tives of the pany ? Belowtheline Marketing (free samples of four million) Conclusion ? 靜夜四無鄰 ， 荒居舊業(yè)貧 。 2. Intensive distribution policy Plans Warehouses pany trucks Consumer market 3. Various retailers ? Corner shops ? Service stations ? Local shops ? Supermarkets ? Takeaway ? Convenience stores ? Fast food outlets IV. Promotion 1. Promotional campaigns 2. Persuasive advertisements 3. Personal selling strategy 1. Promotional campaigns I. Coke Zero Game II. Hypnosis show (Free ‘Skyfall’ Tickets ) III. Cool mobile application with chatting facilities and games. IV. Coke Zero Short Film Competition V. Coolness and fashion Marketing Mix Analysis Logo I. Product ? Logo ? Name ? Ingredients ? Flavors ? Packages Names CocaCola Zero sans caffeine CocaCola Zero Free CocaCola Zero Caffeine Free 可口可樂零度 ? In France ? In Japan ? In Netherland ? In China Ingredients ? 96 mg caffeine/ liter ? Varied bination
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