市場(chǎng)營(yíng)銷與策劃-文庫吧資料
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【正文】 ectivemasscoverage市場(chǎng)覆蓋程度216。of綜合168。agents間接 — 零售商、批發(fā)商、代理商216。retailers, — 銷售人員、網(wǎng)上直銷等等216。force,via., directchannels TypesCatchwhentoCycle 規(guī)劃產(chǎn)品生命周期216。theSuccess過程監(jiān)控168。Global當(dāng)?shù)厥袌?chǎng)、全國(guó)市場(chǎng)、全球市場(chǎng)216。NationalPlan產(chǎn)品市場(chǎng)推廣策劃216。ProductProductProduct最終產(chǎn)品定型168。Concept 推敲、總結(jié)216。Finalising TestingPilotPrototypetheviable?具有經(jīng)濟(jì)可行性嗎168。itConcept 概念確定216。 DefiningIdeaBlue1997 Human Resource Development Sdn BhdNew Products and Markets新的產(chǎn)品與新的市場(chǎng)Current Products and Markets現(xiàn)有的市場(chǎng)與現(xiàn)有的產(chǎn)品Current Markets, Future Products新產(chǎn)品，現(xiàn)有的市場(chǎng)Markets Current目前Future將來Future將來How to Develop New Products如何開拓新產(chǎn)品168。PAGE1997 Human Resource Development Sdn BhdNew Products and Markets新產(chǎn)品與新市場(chǎng)Current Products and Markets現(xiàn)有的產(chǎn)品與現(xiàn)有的市場(chǎng)Current Markets, Future Products新產(chǎn)品，現(xiàn)有的市場(chǎng)Markets Current目前Future將來Future將來Ansoff MatrixAnsoff 市場(chǎng)方格Current Products, Future Markets現(xiàn)有產(chǎn)品，新進(jìn)入的市場(chǎng)Products產(chǎn)品REV.PAGE關(guān)鍵就是知道誰屬于這 20%2023/1/28 23Ansoff MatrixAnsoff 市場(chǎng)方格Current Products, Future Markets現(xiàn)有產(chǎn)品，新進(jìn)入的市場(chǎng)Products產(chǎn)品REV.成功的營(yíng)銷是讓你的客戶能夠多次購買168。thanyoubuyyouris Successfulprofitsincreaseofanresultcustomersincrease Aonestoasnewsellingtimesyou ItQualityCultureStandards 服務(wù)標(biāo)準(zhǔn)216。Models 商業(yè)模式216。are 最難復(fù)制的東西是 :216。toHardestTechnology 不要將重點(diǎn)放在技術(shù)上168。Focus在他人模仿之前趕快賺錢Commodity一般商品 Monopoly 市場(chǎng)壟斷Same Old Stuff 老一套Dramatically Different 截然不同Easy to Implement 容易實(shí)施Hard to Implement 很難實(shí)施2023/1/28 21How to Prevent Yourself from Being Copied 如何避免被別人仿效168。昂貴的浪費(fèi)Sustainable Growth 持續(xù)的增長(zhǎng)Cheap Waste of Effort 低廉的浪費(fèi) 在他人模仿之前趕快賺錢Same Old Stuff 老一套Dramatically Different 截然不同昂貴的浪費(fèi)Sustainable Growth 持續(xù)的增長(zhǎng)Cheap Waste of Effort 低廉的浪費(fèi) most?theyqualitiesare如果他們會(huì)想你，他們會(huì)說些什么？216。abouttheywhat If If You Cease to Exist, will Your Customers Miss You? It’s about how your customers perceive you to be. 你的品牌是靠客戶對(duì)你的感覺、概念形成的168。Frankel2023/1/28 18Building a Brand with a Dramatic Difference 創(chuàng)造獨(dú)一無二的品牌168?！?建立品牌不是為了讓你在市場(chǎng)上建立優(yōu)勢(shì)，在同行中鶴立雞群 ,而是使你成為你的市場(chǎng)對(duì)象的不二選擇 . TM” RobTMtheirsolutiontheyoutoyouraboutit39。petition。overchooseprospectsgettingnotBrandingBeliefsValuesCongruency供其所需168。獨(dú)特益處168。Uniqueelsefromandfromcustomersreasonsreason168。PropositionsUniqueHaving鑒證、推薦216。Testimonial/Reputationexperienceimmediately當(dāng)你客觀地對(duì)顧客進(jìn)行產(chǎn)品、服務(wù)教育，你將贏得他們的信賴216。andtheiryouyouryoubuylikelythey’reaquestionshave簡(jiǎn)單邏輯? IfSimpleStrategieseMails電郵 )10%≤2023/1/28 15Real Reason to Believe 能說服人的可信度168。Web英特網(wǎng) (WebNewspapers報(bào)章 /大眾傳媒( /媒體媒體 Believability可可信度信度Massvs.vs.Cars 汽車168。Computers 電腦216。everDoandFeatures,DramaticUniquetoRealOvertstopshouldreduce?我們需要減少什么？168。shouldprovide?我們可以提供什么？168。startshouldupon?我們可以從哪些方面進(jìn)行改進(jìn)？168。we Whatl
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