某公司消費(fèi)行為與生活形態(tài)年度調(diào)查-文庫吧資料
2025-01-11 12:39本頁面
【正文】 的調(diào)查與研究）進(jìn)行合作 IMI partner with CSM (CVSC Sofres Media) The reference in China and aboard for its TV audience methodology ? 超過 21,000個(gè)樣本戶的入戶訪問 More than 21, 000 successful face to face interviews conducted in 2023 ? 超過 21,000個(gè)被訪問者提交的文字調(diào)查問卷 And more than 21, 000 additional questionnaires pleted by the interviewees ? ? 取樣方法 （ Sampling method ） – 多級(jí)組合隨機(jī)抽樣 Multilevel Mixed Random Sampling ? 抽樣涵蓋 21個(gè)城市市區(qū) Urban districts in 21 cities ? 抽樣目標(biāo)： 1660歲居民 Target : Individuals aged 16 to 60 ? 2種調(diào)查形式（ 2 interview methods） – 關(guān)于生活態(tài)度以及媒體接觸習(xí)慣等調(diào)查進(jìn)行入戶現(xiàn)場訪問 Face to face interview for attitude and media habit – 關(guān)于居民消費(fèi)情況的調(diào)查采取將調(diào)查問卷留置樣本戶家中進(jìn)行筆答 Questionnaire left for a few days for all the consumption questions 數(shù)據(jù)收集方式（ Methodology） ? IMI 助您一臂之力 IMI answers your needs ? IMI為您提供能夠制定與中國市場相關(guān)的，全面的市場調(diào)查所需的數(shù)據(jù)支持 IMI delivers to your table the data that will enable you successful market research in the challenging Chinese environment – 一個(gè)可以建立起更規(guī)范，更準(zhǔn)確的調(diào)查方法的規(guī)則 A tool to build more accurate methodologies – 進(jìn)一步提高調(diào)查數(shù)據(jù)的價(jià)值 A support to increase the value of the results ? 提供更好的調(diào)查方法 Support for better methodology ? 更細(xì)化的人口普查 Beyond the census ? 中國國內(nèi)的人口普查方式相對(duì)落后和有限 Chinese census is outdated and limited ? 我們將使用國際的標(biāo)準(zhǔn)和工具，運(yùn)用人口統(tǒng)計(jì)學(xué)的理論來對(duì)中國人口進(jìn)行評(píng)估 We use international standards and tools to evaluate the population and define it through demographics information ? 如果您需要調(diào)查一個(gè)城市，一個(gè)地區(qū)，或一個(gè)更確切的目標(biāo)，而我們擁有您需要的統(tǒng)計(jì)數(shù)字 You need to survey a city, a district, a specific target, we have their demographics – 無須浪費(fèi)時(shí)間！ Don’t go blind ! ? 更多準(zhǔn)確的信息 More accurate and more information ? 人口普查數(shù)據(jù)是以世界健康組織（ WHO） 的統(tǒng)計(jì)模式為基礎(chǔ)，對(duì)每個(gè)城市進(jìn)行更準(zhǔn)確的預(yù)測 An extrapolation of the census data based on the WHO model (World Health Organization) to have the best estimations in each city ? 我們有更細(xì)化的統(tǒng)計(jì)方法以適應(yīng)市場研究的需求 Some demographics spread adapted to market research – 從受調(diào)查人員的收入，年齡，職業(yè)等，甚至涉及到更基礎(chǔ)的領(lǐng)域 Ine, age, occupation, spread in significant and consistent categories ? 是中英文對(duì)照，擁有詳盡市場調(diào)研信息的工具書 An exhaustive information in a bilingual book ? 確定目標(biāo) Targets definition ? 如果您想調(diào)查某產(chǎn)品的目標(biāo)受眾 You want to survey the consumer of a product – 我們知道他們是誰 We know who they are – 我們知道他們在哪里 We know where they are – 為您節(jié)省寶貴的時(shí)間與金錢 You save time and money ? 因?yàn)槲覀兊臄?shù)據(jù)涵蓋了快速流通領(lǐng)域當(dāng)中近千種產(chǎn)品，包括耐用品和相關(guān)的服務(wù)領(lǐng)域 We cover more
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