【正文】 Trends Likely to Build Education more recognized and promoted as a lifelong goal to enhance selfactualization personal best Leisure as learning Types of Tourism Likely to Grow Visit Friends/Relatives/Reunions/ Intergenerational and GrandTravel Combined Business and Leisure Travel Second Homes and Time Share Destination Spas Enrichment Tourism Types of Tourism Likely to Grow Health/Revitalization/LifeEnhancement Tourism: Peter Pan generation。 OTTI Online Travel Planning Steady and Booking Continues to Rise 010203040506070801997 1998 1999 2023 2023 2023 2023 2023O n l i n e T r a v e l Pl a n n e r s O n l i n e T r a v e l B o o k e r sSource: Travel Industry Association of America Millions How We Sell and Distribute Travel Changed Forever Inter for leisure and business Pricing more transparent。 $23 billion between 2023 2023 . Hotel Performance Strengthens In 2023 1 . 0 %4 . 6 %3 . 7 %4 . 0 %7 . 8 %8 . 8 %%%%%%S u p p l y D e m an d O c c u p an c y A D R R e vP A R R oom R e ve n u eSource: Smith Travel Research % Change over Prior Year Changes to Domestic Advertising and Marketing Programs 48%35%47%59%63%70%63%75%34%39%40%44%47%51%53%56%0% 10% 20% 30% 40% 50% 60% 70% 80%M o r e A d v e r t i s i n gC h a n g e d t a r g e t e d c o n s u m e r m a r k e t sF o c u s m o r e o n d o m e s t i cM o r e m a r k e t i n g / p r o m o t i o n / P RO f f e r e d s p e c i a l s / d i s c o u n t sM o r e p a r t n e r s h i p sF o c u s o n c l o s e r m a r k e t sM o r e e M a r k e t i n g20232023Source: Travel Industry Association of America Among 90% of Members with Domestic Marketing Programs Where are We Going? Americans’ Economic Assessments Are Mixed 41% now rate economic conditions as positive, up slightly 48% say economy getting better vs. 42% who say it is getting worse Noticeable decline in citing economy as most important problem facing America – now 30% vs. 38% 40% in autumn of 2023 Only 33% says it’s a good time to “find a quality job”, vs. 62% who say it’s a bad time Source: Gallup Surveys . Leisure Outlook Leisure travel intentions remain strong Trends of the last few years will continue but some return to more normal patterns Growth in air travel exceeding that of auto travel Continued focus on family and connections but greater participation in other activities too Spending up 4% in 2023 over 2023 Domestic Leisure Travel Will Continue to Grow Slowly 76081086091096010102023 2023 2023 2023 2023f 2023f 2023fMillion of PersonTrips Source: Travel Industry Association of America Domestic Business Travel Will Rise but Still Below 2023 Levels 1 6 1 . 51 5 3 . 11 4 2 . 41 3 8 . 21 4 3 . 71 4 8 . 91 5 1 . 71251301351401451501551601652023 2023 2023 2023 2023f 2023f 2023fMillions of PersonTrips Source: TIA and Global Insight Note: Does not include bined business/leisure travel . Hotel Performance Expected to Remain Healthy in 2023 2 . 31 . 61 . 21 . 0 1 . 3 3 . 40 . 31 . 54 . 63 . 0 5 . 7 1 . 30 . 33 . 72 . 9 1 . 4 1 . 40 . 24 . 0 4 . 2 6 . 9 2 . 60 . 47 . 87 . 11210864202468Sup ply De m and Occupancy ADR Re v PAR20232023202320232023Source: Smith Travel Research % Change over Prior Year Forecasts for Growth in . Domestic Travel, 2023 Total Domestic PersonTrips % Leisure % Business % Auto % Air % Hotel Room Demand % Source: TIA, ATA, Smith Travel Research International Visits Expected to Increase Again in 2023 Arrivals in Millions Source: Office of Travel and Tourism Industries (OTTI) 50. 944. 941. 9 40. 443. 845. 801020304050602023 2023 2023 2023p 2023f 2023fTravel Expenditures Will Continue to Rise $$ $$$$$$$300$350$400$450$500$550$600$650$7001999 2023 2023 2023 2023p 2023f 2023f 2023fp = preliminary。 . TRAVEL AND TOURISM OUTLOOK AND TRENDS Research, Idea Promotion TIA Mission Statement The mission of the Travel Industry Association of America is to represent the whole of the . travel industry to promote and facilitate increased travel to and wi