【正文】 es Rasulo, President, Walt Disney Parks Resorts “It is time for us to soar!” (Roger Dow, President CEO, TIA) Strive toward enhancing tourism’s influence as a tool for world peace and restoring our image around the world International Pow Wow174。s premier international marketplace and is the largest generator of Visit USA travel. International Pow Wow History First Held in 1969 Commodore Hotel, New York City 68 . Travel Suppliers 67 European Tour Operators International Pow Wow Is… NOT a typical trade show. More than 1,000 U. S. travel anizations from every region and industry category of the USA More than 1,500 international delegates and domestic buyers from 70 + countries Three days of intensive prescheduled, putergenerated business appointments matching buyers sellers – 44 appointment slots 30,000+ appointments International Pow Wow Computerized Appointment Priorities 1. Mutual International Buyer and . Supplier requests 2. International Buyer only requests 3. Mutual Domestic Buyer and . Supplier requests 4. Domestic Buyer only requests 5. . Supplier only requests (up to five) 6. International Journalist requests 7. Visit USA Committee requests Premier buyers are prequalified based on their proven capability to sell the USA as a travel destination Business negotiations that result in billions in future Visit USA travel Several hundred million dollars goes directly to Host City State “ At International Pow Wow, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of aroundtheworld trips.” International Pow Wow 2023 5,500+ Total Delegates 3,000+ . Suppliers – 1,000 + . Companies – 1,200 + Booths 1,500 International Delegates and Domestic Buyers – 70 Countries – 400 International and Domestic Press Press Program Working Press Room Media Marketplace Press Briefing Rooms Press Kit Room Pow Wow News Service on CD Online Press Release Program Pow Wow Daily Ad Packages Press Book Ads Press Room Media Marketplace A recordsetting 397 journalists attended International Pow Wow in Los Angeles from all the top touristgenerating nations in the world. International And Domestic Press Networking, Entertainment Great Business See America Marketplace Hall Lunch for 5,000 Keynote and Invited Speakers Glenn Tilton Bill Marriott Al Gore Gov. Bush Gov. Schwarzenegger Entertainment Evening Events are fun and make great…. …..Networking Opportunities Schedule of Events Registration Booth Setup Sightseeing Tours Press Event at MOMA Open Evening for all others Tuesday, May 3 Schedule of Events Registration, Booth Setup Cont’d Sightseeing Tours Orientation Session Market Update Opening Evening Event at Rockefeller Center Wednesday, May 4 Schedule of Events Registration Ribbon cutting Business Appointments Media Marketplace Luncheon with Keynote Address – Henry Silverman, Chairman CEO, Cendant Evening Event at Time/Warner building Thursday, May 5 Schedule of Events Registration Business Appointments Luncheon with a Broadway Showcase Open Evening for Private Events Friday, May 6 Schedule of Events Business Appointments Closing Luncheon Closing Evening Event at Ellis Island Saturday, May 7 Sunday, May 8 ? Departures TIA Marketing Goals: ? Promote travel to and within the United States ? SeeAmerica brand leverage ? Coop opportunities for all anizations, large and small ? Added value ? To set the stage for thousands of travel industry anizations who want to speak the same language in the marketplace ? To leverage everyone’s funds for mutual benefit TIA Strategy Trade: SeeAmerica Weeks, SeeAmerica Pavilions, direct mail, online promotions Media: PR, Media Marketplace TIA Strategy Consumer: coop advertising inserts with plementary editorial : One stop shopping for . travel our National Brand See America Themes 2023 Greetings From America Partnership with USPS 2023 See America’s Byways Partnership with Dept. of Transportation 2023 See America’s National Parks partnership with National Park Service and National Park Foundation 2023 Theme See America Treasure Hunt Game and Sweepstakes Online game with categories, (think “Jeopardy” meets “Who wants to be a Millionaire?