【正文】
with more tactics(策略).One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later. Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up. When it es to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few second upon walking into the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses. do stores usually display fruits and vegetables in the first section? A. To save customers’ time. B. To show they are high quality foods. C. To sell them at discount prices. D. To help sell junk food to make more profits.53. According to Paragraph 3, which of the following encourages customers to buy? A. Filling the store with the smell of fresh bread. B. Displaying British wines next to French ones. C. Inviting customers to play music. D. Opening the store early in the morning.54. What is the California builder’s story intended to prove? A. The house structure is a key factor that the customers consider. B. The more expensive the house is, the better it sells. C. A good first impression is of great help to increase the sales. D. An ocean view is much to the customers’ taste.55. How many tactics have been used by modern businesses according to the passage? A. Two B. Three C. Four D. Five56. What is the main purpose of the passage? A. To introduce how businesses have grown from the past. B. To explain how businesses attract people and turn them into their customers. C. To report researches on customer behaviors. D. To show dishonest business practices to make customers pay more money.第六節(jié) 在本節(jié)中,你將讀到分別來(lái)自閱讀理解B篇和C篇中有劃線的句子,請(qǐng)根據(jù)上下文把它們翻譯成中文,并將答案寫(xiě)在答題卡上對(duì)應(yīng)處。AWhat’s on?Electric Underground7::. Free at the Cyclops TheatreDo you know who’s playing in your area? We’re bringing you an evening of live rock and pop music from the best local bands. Are you interested in being a musician and getting a recording contract (合同)? If so, e early to the talk at 7:. by Jules Skye, a successful record producer. He’s going to talk about how you can find the right person to produce you music.Gee Whizz8::. Comedy at KaleidoscopeCome and see Gee Whizz perform. He’s the funniest standup edian on the edy scene. This joyful show will please everyone, from the youngest to the oldest. Gee Whizz really knows how to make you laugh! Our bar is open from 7:. for drinks and snacks.Simon’s Workshop5::. Wednesdays at Victoria StageThis is a good chance for anyone who wants to learn how to do edy. The workshop looks at every kind of edy, and practices many different ways of making people laugh. Simon is a edian and actor who has 10 years’ experience of teaching edy. His workshops are exciting and fun. An evening with Simon will give you the confidence to be funny.Pizza World8::. Charlotte Stone Fine food with beautiful jazz music。 Why do I want to go to college? No one has ever asked me 31 a question. But many times I have asked myself. I have 32 a whole variety of r