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ven person. ? Personal addressing helps ensure receiver reads it. ? Letters and are mon forms. ? Cannot provide instant feedback to sender but can get feedback later. ? Excellent for plex messages needing followup. Impersonal Written Communication: lowest richness. ? Good for messages to many receivers. Little feedback is expected. ? Newsletters, reports are examples. 1511 Irwin/McGrawHill 169。The McGrawHill Companies, Inc., 2022 Information Richness and Media Type Facetoface munication Verbal munication electronically transmitted Verbal munication electronically transmitted Impersonal written mun ication High Richness Low Richness Figure 159 Irwin/McGrawHill 169。The McGrawHill Companies, Inc., 2022 Communication Issues ? Encoding of messages can be done verbally or nonverbally ? Verbal: spoken or written munication. ? Nonverbal: facial gestures, body language, dress. ? Sender and receiver municate based on their perception. ? Subjective perception can lead to biases and stereotypes that hurt munication. ? Effective Managers avoid municating based on a preset belief. 157 Irwin/McGrawHill 169。The McGrawHill Companies, Inc., 2022 The Communication Process Message Encoding Medium Decoding Decoding Medium Encoding Message Receiver (now sender) Sender Transmission Phase Feedback Phase NOISE Figure 155 Irwin/McGrawHill 169。The McGrawHill Companies, Inc., 2022 Importance of Good Communication ?Good