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th they and the subordinates must be effective municators. To be effective: ? Select an appropriate medium for each message. ? There is no one “best” medium. ? Consider information richness: the amount of information a medium can carry. ? Medium with high richness can carry much information to aid understanding. ? Is there a need for a paper/electronic trail to provide documentation? 158 Irwin/McGrawHill 169。The McGrawHill Companies, Inc., 2022 Communication Media FacetoFace: highest information richness. ? Can take advantage of verbal and nonverbal signals. ? Provides for instant feedback. ? Management by wandering around takes advantage of this with informal talks to workers. ? Video Conferences: provide much of this richness. ? Reduce travel costs and meeting times. Verbal Communication electronically transmitted: has next highest richness. ? Phone conversations, but no visual nonverbal cues. ? Do have tone of voice, sender’s emphasis and quick feedback. 1510 Irwin/McGrawHill 169。The McGrawHill Companies, Inc., 2022 EMail Trends ? Email use is growing rapidly in large firms, and there are even special etiquette: ? Words in all CAPITALS are seen as “screaming” at the receiver. ? Punctuate your messages for easy reading and don’t ramble on. ? Pay attention to spelling and treat like a written letter. ? Email has allowed telemuting, where workers can work from home and be in touch with . 1512 Irwin/McGrawHill 169。The McGrawHill Com