【正文】 ndred years. At the same time, the pany established that the year 2001 was the year of starting the construction of the pany brand, which laid a good foundation on the project of widely starting the construction of brand. In May, the pany launched the column “Tai Kang Expert’s Financial Office” in 11 branches and 15 medias in the country, once a week for a year. The brand publicity department cooperated with all business departments, adopted the uniform wording, the uniform style and the uniform schedule, the “three uniforms” strategy. The pany realized the goal proposed at the beginning of the year for setting up the pany’s professional brand image of “onechess in the country”, opened a long fixed consultative window for it, which was a tiny stream and moistened everything. The pany made a good social benefits and economic benefits. On July 8, for celebrating the fifth anniversary of the pany, the pany did not spend much on it, but organized a series of meaningful and effective monweal activities such as “The green shade of Tai Kang offers real love and the examinees’ parents enjoy the clear cool. ”, giving great prizes to the insured who had an examinee for the college entry examination, the leaders of the administrative mittee and the general manager’s office members of all the branches themselves paying a visit to the insured during the celebration of the pany etc. At the same time, carrying forward the enterprise culture of the pany fully embodied the pany’s aim of returning to the customer and the society. In July, the pany celebrated the success of China’s applying for the Olympic Games in different ways. At that day, it made an advertisement in 《China Business Times》for celebrating the success of applying for the Olympic Games, which recorded the historical moment of China. The newspaper is now collected in the Museum of Chinese Revolution. From May 7 to May 9 in 2001, the general director and chief executive of the pany, Cheng Dongsheng, as the only person in the domestic insurance industry, was invited to the “2001 Fortune Globe Forum Hong Kong Annual Conference” and made a speech on the forum in the subject of “The Chinese Enterprisers of the New Generation”. On October 18, Mr. Cheng Dongsheng also attended the 2001 APEC Business Leaders Summit. In 2001, Mr. Cheng Dongsheng attended the top international meeting twice, which greatly enhanced the wellknown name and its reputation. X. A great obvious achievements in the Party’s constructionThe Company always bines the Party’s construction with the business development, with the construction of enterprise culture. According to the principles of profession and practice, the pany made the Party’s construction into the enterprise development and the construction of enterprise culture. Through the “three talks” educational activity in July 2001, the pany made great efforts to carrying out all the reform measures, which accelerated the healthy and rapid development in the main businesses of the pany. During the “three talks” educational activity, the measures for improvement made by the staff members were carried out, which reinforced the cohesion and the centripetal force of the staff members of the pany.保險知識自愿保險和強制保險按保險的實施方式分，保險可分為自愿保險和強制保險。 In group insurance and bank agent, the pany launched Century Star Endowment Insurance (participation in profits). On this basis, the pany further increased their own ability of product innovation. With the chief actuary who had many years overseas experience as the leader, the product administrative department was founded, which put itself into the research and development of the new products. The department gathered the professional talents in actuary. Based on the investigation and research in market, the pany finished developing Tai Kang Xin Tian Fu Endowment Insurance (participation in profits), Tai Kang Xin Tian Shou endowment Insurance (participation in profits), Tai Kang Caring Serious Illness Whole Life Insurance (participation in profits), Tai Kang Mang Tang Hong Endowment Insurance (participation in profits), Tai Kang Swift Horse Endowment Insurance (participation in profits). So far, under the guide of strategic thought of product innovation, the products with participation in profits were formed in a series.VI. An obvious increase in customer service levelTai Kang Life Insurance Company Limited located the whole objective of customer service at service marketability, that was bining customer service with market closely and taking the market effectiveness, the exploitation in potential customer and the maintain to the insured as the center of gravity for customer service and the standard of measuring the result of customer service.In 2001, the pany firstly carried out in Chengdu, then in the whole country, the “100 percent call return” service, which was generally praised by the public, new media and even the supervisory institution and set a banner for life insurance of China。 In March 2001, the pany held the shareholder conference and the directorate, elected the new board, executive, auditing and salary three professional mittee, established the administrative mittee of the pany with the CEO as a core and firstly introduced the independent director in the domestic financial industry。 The pany was honored AAA credit rate, acplished the reforms of the structure managed by artificial person and the manpower resources and introduced overseas excellent talents onto the important posts。“三講”教育活動中員工提出的改進(jìn)措施的落實，使公司員工凝聚力、向心力進(jìn)一步增強。十、黨建工作成績顯著公司始終將黨建工作與業(yè)務(wù)發(fā)展結(jié)合起來，與企業(yè)文化建設(shè)結(jié)合起來，本著專業(yè)、務(wù)實原則，使黨建工作融入企業(yè)發(fā)展和企業(yè)文化建設(shè)中。10月18日，陳東升先生又出席備受矚目