淺析國(guó)際貿(mào)易實(shí)務(wù)(英文版)-文庫(kù)吧資料
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【正文】 rget with a distinct marketing strategy”.2 Progression of market segmentation: mass market, targeting key market segments, micro marketing.（填空）3 Possible geographic segmentation bases, 5 aspects: region, housing density, location, state, climate（選擇） 4 Possible demographic segmentation bases, 5 aspects: Age, Marital Status, Occupation, Ine, Education（選擇）Definition 2: Age cohorts are born during the same period and travel through life togetherChapter 3 Consumer needs and motivation1 定義: Motivation is defined as: “The driving force within individuals that impels them to action. This driving force is produced by a state of tension that exists as the result of an unfulfilled need”2 定義 Cognitive Process: A part of an attitude model that represents the knowledge, perception and beliefs that a consume r has with respect to an idea or object3 Two broad types of needs are:(哪種形式) Innate or biogenic needs are the primary needs in order to sustain life, such as food or water and shelter Acquired or psychogenic needs are secondary needs we learn in response to our culture, such as prestige, affection and learning Chapter 11 the influence of culture on consumer behavior1 定義 Culture is defined as: “The sum total of learned beliefs, values and cu
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