淺析國際貿(mào)易實務(wù)(英文版)(已修改)
2025-06-29 20:07 本頁面
【正文】 Chapter 2 Market segmentation1 定義。 Market Segmentation is defined as: “The process of dividing a market into distinct subsets of consumers with mon needs and selecting one or more segments to target with a distinct marketing strategy”.2 Progression of market segmentation: mass market, targeting key market segments, micro marketing.（填空）3 Possible geographic segmentation bases, 5 aspects: region, housing density, location, state, climate（選擇） 4 Possible demographic segmentation bases, 5 aspects: Age, Marital Status, Occupation, Ine, Education（選擇）Definition 2: Age cohorts are born during the same period and travel through life togetherChapter 3 Consumer needs and motivation1 定義: Motivation is defined as: “The driving force within individuals that impels them to action. This driving force is produced by a state of tension that exists as the result of an unfulfilled need”2 定義 Cognitive Process: A part of an attitude model that represents the knowledge, perception and beliefs that a consume r has with respect to an idea or object3 Two broad types of needs are:(哪種形式) Innate or biogenic needs are the primary needs in order to sustain life, such as food or water and shelter Acquired or psychogenic needs are secondary needs we learn
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