淺談豐田公司國際策略及其啟示-文庫吧資料
2025-06-23 18:09本頁面
【正文】 cess of Toyota。 Marketing Idea of Toyota。 Marketing Strategy。汽車作為一個跨時代的標志已經(jīng)崛起，全球汽車版圖的變化，引起市場極大的關(guān)注。本文采用文獻法，以豐田公司打入美國市場的經(jīng)銷案例，并結(jié)合相應(yīng)數(shù)據(jù)，分析了豐田公司獨特的營銷理念。第一是營銷策略基本概念。第三是市場定位概念。第四第五章節(jié)重點論述了豐田公司的營銷策略，如產(chǎn)品擴張策略、產(chǎn)品系列分銷制、標準化營銷流程等?！娟P(guān)鍵詞】營銷流程。產(chǎn)品分銷策略。營銷模式Content1. Introduction………………………………………………………...……………12. The Theory of Marketing Strategy Research……………...…………….…….1 Basic concepts of marketing strategies……………………………..………...2 Basic concepts of distribution channels………………………………………3 Market positioning concept…………………………………………………...43. Brief Introduction of Toyota……………………………………………………5 The development of Toyota…………………………………………………..6 Innovation of Toyota………………………………………………………….74. Case study on the international Marketing of Toyota………………………...8 Case study the god of marketing Zheng Tailang……………...………………9 The reason why Toyota could capture most the US market…………………11 A analysis on the Marketing Strategy of Toyota on US Market…………….12 Product expansion strategy of Toyota………………………………13 Distribution of Toyota………………………………………………14 Standardization of marketing process………………………………15 With the core of advertising to promote…………………………….165. The Revelation and Suggestion to China……………………………………..176. Conclusion………………………………………………………………………18Bibliography………………………………………………...…………………...….19目錄………………………………………………………………………………1………………………………………………………………1…………………………………………………………1…………………………………………………………2………………………………………………………………33. 豐田公司簡介……………………………………………………………………3 豐田公司發(fā)展史……………………………………………………………3…………………………………………………………54. 豐田公司國際營銷案例分析……………………………………………………6…………………………………………………6………………………………………3……………………………………4 豐田公司產(chǎn)品擴張策略…………………………………………………6………………………………………………7……………………………………………………8 豐田公司以廣告為核心的促銷策略……………………………………85. 豐田公司營銷策略對中國啟示及其建議………………………………………96. 結(jié)論………………………………………………………………………………9參考文獻……………………………………………………………………………1010 / 101. IntroductionWith the rapid development of car business, the people’s requirements to the cars bee more and more strict. A variety of cars enterprises try their best to attract the customers. Toyota has been more and more successful since 2001, which stepped into China and gained large achievement .This paper explores the major market strategy of Toyota in China and analyzes it in details. Toyota still quotes the logion of Luoshou Cushen“Car demand is created” In 2007 Toyota listed in top 500 in world. It’s famous all over the world and discharged in the sixth. Why it could be so
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