【正文】 ng channels to purchase a service platform, or license those small, scattered Terminal Services, These are very trend of the practice. Personalized service Growing market demand for consumption, personalize services also attendant personality, otherwise enterprises will be passive in the market. This is a story that had a lefthanded users to use a mouse to reflect Lenovo Obviously, Lenovo results quickly customized for a lefthanded mouse. Lenovo is not to the lefthander from customers there to make money, the key is an attitude, which services a significant meaning. It seems that enterprises must not only market segmentation products, but also for services market segmentation。 Another is outsourcing primarily dealers for sales and service business integration, and to require manufacturers responsible for the sales of services. Such as February 14, 2004 the retailer announced a prehensive Rainbow Service projects, Haier, Haixin electric appliance enterprises signed an agreement These electric appliance enterprises in the United States sold merchandise retailing of discretionary maintenance services for the United States (warranty period). Service channelMarketing products not only to establish distribution channels and information channels, but also to establish channels of service, products and channels built wherever service channels where it is necessary to build. Terminal sales and service network of distance draws near, more and more networkintensive, service radius is getting smaller and smaller. This is an inevitable trend. Although some enterprises are bined sales channels and the channels of service, However, more and more enterprises are trying to build professional service channels, such as Skyworth, PULS (plus), creators of the service brand manufacturers. Service channels mainly in three ways : The first is the channels of service and product distribution channels of integration, forming posite channels, If Lenovo has asked its dealers to channel service functions, and the rise of the automobile industry three S stores, 4S stores, is set to display, sales and service, parts suppliers in a four functions。s Total Quality, This is the customer is pletely satisfied with the purpose of the proposed, namely customers, Fast professional services. The service pledgesDespite the intangible services, but manufacturers are working to make services bee visible, it is service mitments. Particularly those who are struggling to build service brand enterprises, as a brand itself is credibility, a promise. The pledges include two levels : First, open to customers of products, technologies and services。 expert services, Legend39。 Third, through spokesmen value。Road Service MarketingEnterprises to continuously create value of the process is a value added of the process. Brand value so that the main measures : First, through valueadded packaging。 Second, through valueadded services。 four consumer loyalty is driven by the value. Marketing has also entered service integration era, which read, mostly, a lack of planning for the services marketing, will only increase operating costs and reduce efficiency, increase opportunities for customers to defect, enterprises must learn marketing products such as marketing services. Service brandsProducers not only to the enterprise brand, product brands, but also to build service brand, and the three are mutually supportive, IBM (IBM is service), Haier (sincere forever), which is to create the biggest beneficiaries. For many industries, especially hightech industries (such as home appliances