【正文】 .................................................................................................................5 房改政策 ................................................................................................................................................5 產(chǎn)業(yè)政策 ................................................................................................................................................6 金融政策 ................................................................................................................................................6 “住在杭州 ” ....................................................................................................................................................7 房地產(chǎn)業(yè)成為 “住在杭州 ”戰(zhàn)略實現(xiàn)的產(chǎn)業(yè)依托 ............................................................................7 “住在杭州 ”促進房地產(chǎn)業(yè)從經(jīng)濟新增點成長為支柱產(chǎn)業(yè)，促進了產(chǎn)業(yè)升級 ............................7 “住在杭州 ”促進房地產(chǎn)業(yè)發(fā)展外部環(huán)境的改善 ............................................................................8 “住在杭州 ”促使房地產(chǎn)業(yè)內(nèi)部優(yōu)勝劣汰，實現(xiàn)房地產(chǎn)業(yè)現(xiàn)代化 ................................................8 社會因素— 觀念 .........................................................................................................................................8 從業(yè)人員素質(zhì) ........................................................................................................................................9 風險因素分析 .............................................................................................................................................9 開發(fā)企業(yè)資質(zhì)過小 ................................................................................................................................9 調(diào)查測算不周 ........................................................................................................................................9 宏觀形勢變化 ........................................................................................................................................9 理解判斷偏差 ......................................................................................................................................10 災害事故 ..............................................................................................................................................10 價格上漲 ..............................................................................................................................................10 企業(yè)行為 ...................................................................................................................................................10 精品之路 ..............................................................................................................................................10 “外侵 ”之路 ......................................................................................................................................10 開發(fā)熱土 ..............................................................................................................................................11 WTO對房地產(chǎn)業(yè)的影響 ...............................................................................................................................12 機遇 ......................................................................................................................................................12 挑戰(zhàn) ......................................................................................................................................................134 4................................................................................................................................................................住宅市場 15 中心區(qū) .......................................................................................................................................................15 城西區(qū) .......................................................................................................................................................16 產(chǎn)品特色 ..............................................................................................................................................16 銷售價格 ..............................................................................................................................................16 熱銷住宅 ..............................................................................................................................................16 客戶構(gòu)成及購買目的 ..........................................................................................................................16 城東區(qū) .......................................................................................................................................................17 產(chǎn)品特色 ..............................................................................................................................................17 市場狀況 ..............................................................................................................................................17 客戶構(gòu)成及購買目的 ..........................................................................................................................17 城北區(qū) .......................................................................................................................................................17 產(chǎn)品特色 ........................................................................................................................................17 市場狀況 ..............................................................................................................................................17 客戶構(gòu)成及購買目的 ..........................................................................................................................18 城南區(qū) .......................................................................................................................................................18 外圍區(qū) ..........................................................