【正文】 .................................................................................7 網(wǎng)站特色與分析 ..............................................................................................................................7 行業(yè)分析 .............................................................................................................................................8 行業(yè)發(fā)展態(tài)勢(shì) ..................................................................................................................................8 行業(yè)概況........................................................................................................................................9 市場(chǎng)細(xì)分 ...........................................................................................................................................10 選取細(xì)分變量 ................................................................................................................................10 劃分細(xì)分變量 ................................................................................................................................10 剖析細(xì)分市場(chǎng) ................................................................................................................................11 評(píng)估細(xì)分市場(chǎng) ................................................................................................................................12..5 選擇目標(biāo)市場(chǎng) ...............................................................................................................................13 市場(chǎng)營銷 ...........................................................................................................................................13 發(fā)展階段規(guī)劃 ................................................................................................................................13 網(wǎng)站生命周期特征 ........................................................................................................................13 網(wǎng)站發(fā)展目標(biāo)及策略概述 ............................................................................................................14 公司組織管理 ...................................................................................................................................15 企業(yè)運(yùn)作 ........................................................................................................................................15 企業(yè)架構(gòu) ........................................................................................................................................15 2 / 95 初期組織結(jié)構(gòu) ................................................................................................................................15 成熟期組織結(jié)構(gòu) ............................................................................................................................16 人員配置 ........................................................................................................................................17 部門職責(zé) ........................................................................................................................................17 人員配置 ........................................................................................................................................18 薪酬制度 ........................................................................................................................................20 薪酬 ................................................................................................................................................20 第二部分 公司概述 公司概況 ...........................................................................................................................................25 公司名稱 ........................................................................................................................................25 公司宗旨 ........................................................................................................................................27 公司愿景 ........................................................................................................................................27 公司定位 ........................................................................................................................................27 公司文化 ........................................................................................................................................27第三部分 戰(zhàn)略規(guī)劃 公司發(fā)展戰(zhàn)略 ...................................................................................................................................26 競爭優(yōu)勢(shì) ........................................................................................................................................26 各階段發(fā)展戰(zhàn)略. ...........................................................................................................................26 導(dǎo)入階段（第 12 年） ..............................................................................................................26 成熟階段（第 34 年） ..............................................................................................................27 成熟階段（4 年后） ..................................................................................................................27 3 / 95 人才培養(yǎng)戰(zhàn)略 ..............................................................................................................................27 創(chuàng)業(yè)組織結(jié)構(gòu) ...................................................................................................................................29 第四部分 產(chǎn)品服務(wù) 產(chǎn)品定位 ...........................................................................................................................................29 藍(lán)海戰(zhàn)略—— 差異化之路 ...............................................................................................................31 第五部分 營銷 4P 策略 產(chǎn)品策略 ...........................................................................................................................................32