【正文】 ........................................................................................313. 機(jī)會(huì) .........................................................................................................................................314. 威脅 .........................................................................................................................................32（二） 項(xiàng)目初步定位 ....................................................................................................................321. 定位依據(jù) .................................................................................................................................322. 產(chǎn)品初步定位 .........................................................................................................................33（三） 目標(biāo)客源初步定位 ............................................................................................................331. 定位依據(jù) .................................................................................................................................332. 目標(biāo)客戶初步定位 .................................................................................................................343. 目標(biāo)客戶特征分析 .................................................................................................................344. 價(jià)格定位 .................................................................................................................................375. 產(chǎn)品初步設(shè)想 .........................................................................................................................37五、 產(chǎn)品規(guī)劃設(shè)計(jì) .............................................................................................................................38（一） 項(xiàng)目地塊現(xiàn)狀及周邊規(guī)劃情況分析 ................................................................................381. 地塊現(xiàn)狀 .................................................................................................................................382. 周邊規(guī)劃情況 .........................................................................................................................39（二） 規(guī)劃 布局 ............................................................................................................................413 / 1061. 規(guī)劃布局思路 .........................................................................................................................412. 功能區(qū)塊的劃分 .....................................................................................................................423. 鄰里單位組織形態(tài) .................................................................................................................424. 院落空間形態(tài) .........................................................................................................................425. 天際輪廓線 .............................................................................................................................426. 配套設(shè)施布點(diǎn) .........................................................................................................................427. 綜合管線布置 .........................................................................................................................438. 豎向設(shè)計(jì) .................................................................................................................................44（三） 道路交通 組織 ....................................................................................................................451. 道路骨架的構(gòu)建 .....................................................................................................................452. 小區(qū)出入口設(shè)置 .....................................................................................................................453. 交通組織規(guī)劃 .........................................................................................................................464. 道路系統(tǒng)布局形態(tài) .................................................................................................................465. 道路分級(jí) .................................................................................................................................476. 步行系統(tǒng)的設(shè)定 .....................................................................................................................477. 停車場地景觀因素的考慮 .....................................................................................................47（四） 公共空間系統(tǒng) ....................................................................................................................481. 公共空間形態(tài) .........................................................................................................................482. 公共空間中的環(huán)保 .................................................................................................................493. 公共空間中的無障礙設(shè)計(jì) .....................................................................................................50六、 建筑設(shè)計(jì) .....................................................................................................................................50（一） 當(dāng)?shù)貞粜偷脑u(píng)述和分析 ....................................................................................................50（二） 建筑戶型 ............................................................................................................................521. 戶型設(shè)計(jì)原則 .........................................................................................................................522. 戶型功能結(jié)構(gòu)、分類、面積配比 .........................................................................................523. 各類戶型的功能布局 .............................................................................................................534. 功能空間設(shè)計(jì)要求 .................................................................................................................54（三） 建筑單體 ............................................................................................................................551. 建筑類型 ..............................................