【正文】 ..1 項目建設(shè)內(nèi)容 ............................................................................................................1 項目建設(shè)方案 ............................................................................................................1 投資概算及資金來源 ................................................................................................1 投資概算 .................................................................................................................1 資金來源 .................................................................................................................1 主要技術(shù)經(jīng)濟指標 ....................................................................................................2 主要技術(shù)指標 .........................................................................................................2 主要經(jīng)濟指標 .........................................................................................................2 可行性研究報告編制依據(jù) ............................................................................................2 綜合評價 ........................................................................................................................2 項目建設(shè)的必要性 ....................................................................................................2 可行性 ........................................................................................................................3 風(fēng)險評估 ....................................................................................................................3 結(jié)論與建議 ....................................................................................................................3第二章 背景及必要性 ...........................................................................5 項目建設(shè)背景 ................................................................................................................5 項目建設(shè)的必要性 ........................................................................................................6 是項目區(qū)農(nóng)業(yè)和農(nóng)村經(jīng)濟結(jié)構(gòu)戰(zhàn)略性調(diào)整的需要 ................................................6 是增加農(nóng)民收入、解決“三農(nóng)” 問題的需要 ............................................................7 是提高農(nóng)業(yè)科技含量和培植龍頭企業(yè)，推進農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營的需要 ..................7 是滿足市場日益增長和實現(xiàn)企業(yè)服務(wù)社會能力的需要 ........................................8第三章 建設(shè)條件 ...................................................................................9 項目區(qū)概況 ....................................................................................................................9 地理位置及區(qū)域范圍 ................................................................................................9　 自然資源狀況 ............................................................................................................9　 社會經(jīng)濟狀況 ..........................................................................................................10 項目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展狀況 ......................................................................................10　 項目建設(shè)地點選擇 ..................................................................................................11　 項目實施的有利條件 .................................................................................................11　 政策環(huán)境 ..................................................................................................................11 資源優(yōu)勢 ..................................................................................................................11 科技開發(fā)能力 ..........................................................................................................12 基礎(chǔ)設(shè)施條件 ..........................................................................................................12 主要障礙因素及解決方案 ..........................................................................................13 主要障礙因素 ..........................................................................................................13 主要障礙因素的解決方案 ......................................................................................13第四章 建設(shè)單位基本情況 .................................................................15 建設(shè)單位概況 ..............................................................................................................15 研發(fā)能力 ......................................................................................................................15 企業(yè)財務(wù)狀況 ..............................................................................................................16 法人代表基本情況 ......................................................................................................16第五章　 市場分析與銷售方案 .............................................................17　 市場分析 .....................................................................................................................17　 項目產(chǎn)品市場供求現(xiàn)狀 ..........................................................................................17　 市場前景分析 ..........................................................................................................18　 項目產(chǎn)品的市場競爭優(yōu)勢分析 ..............................................................................18　 銷售策略、方案和營銷模式 .....................................................................................19 銷售策略 ..................................................................................................................19　 品牌策略 ...............................................................................................................19　 宣傳策略 ...............................................................................................................19　 定價策略 ...............................................................................................................19 公關(guān)策略 ...............................................................................................................19　 銷售方案 ..................................................................................................................20　 營銷模式 .......