【正文】 or is the moral standard and action standard. In simple words, it is a standard that just tell people what they can do and what they can not do. When people ing from different cultures municate with each other, a phenomenon that people usually use their own social behavior standard to judge if others’ behavior is reasonable or not. Because of the difference of the behavior standard, it always causes misunderstanding, unhappiness or even worse result. For example, Chinese people like tapping the children’s head to show their friendliness. But in western countries, this is a very disrespectful gesture. Their parents will be very angry if they see someone does this to their child. So, whether you can recognize and use behavior standard correctly in the intercultural munication is a very important factor to ensure intercultural munication to go successfully. To guarantee the successful intercultural munication, one must understand the others’ behavior standard, Body 5 especially, one must know what behavior standard is. Then he can avoid the troubles. C. The difference in the concept of value People’s municative ability always emerges in the development of society. Therefore, it has close relationship with the concept of value. Every culture has its own specific value system. This system can help people to distinguish beauty from ugliness, kindness from evil. This is people’s life philosophy, moral standard and behavior standard. But it can exist without specific culture. Each culture has its different judgement standard. In this kind of culture people think it is good, while in another culture people think it is bad. But each culture has its enough reasons to exist in its own cultural system. People can not think one value standard is advanced and another standard is not advanced. Taking Chinese culture and western culture as an example, in Chinese culture, people like modesty and politeness and they pursue adapting themselves to circumstances. Chinese people do not like to pete with others, and Chinese social tendency dislike the individual who likes showing himself or herself off. If one person appears much stronger than any other people, he will be surely kept away from others, just as a Chinese idiom goes, a tall tree catches the wind—— a person in a high position is liable to be attacked. In Chinese culture, the collective value is in the leading position. Pursuing individual development is viewed as a serious individualism, and it will be blamed. But in western culture, individualism is generally recognized by people. “Adapting oneself to circumstances” is viewed as a behavior that lack enterprise, it is the synonym of laziness and disability and it is abandoned by society and individual. Western people like to concern and judge something by themselves, and they would try their best to realize personal ideas. D. The difference in language transference The evaluation and explanation that people give the phenomena and affairs they see are built on the base of their own culture. Some people meet troubles in intercultural munication. One reason is that they neglect the language transference. The rule of using language is different because of the difference of culture. One can explain something in its own culture, but fail to do so in another culture. The basic reason is that people lack the sensation of the difference of social language. They will use language transference unconsciously. The result of this action is very serious, and it can even Body 6 bring big economic loss. China’s woolen industry gets a good evaluation all over the world. There is a delicate woolen quilt tick produced in the north region. Its Chinese trade mark is “ShuangYang”. The trade mark is translated to “Goats” in English, as the result, the modity sells badly in western countries. The reason is that “goat” this word has a meaning of “sex manias” besides the original meaning. Having this English trade mark, even if the quality of this woolen quilt tick is very good and people will feel fortable when they use this woolen quilt tick, many women will not put it on their bed. Ⅳ .HOW TO IMPROVE THE ABILITY OF INTERCULTURAL COMMUNICATION AND AVOID THE CULTURE CONFLICTS IN ENGLISH TEACHING It can be known from the analysis, above that, there are many culture conflicts in the course of munication between Chinese people and western people. These culture conflicts affect the intercultural munication directly or indirectly. Therefore it is necessary to improve the student’s ability of intercultural munication to change this situation. A. Transforming the teaching concept of the teachers China. The teacher acts an important role. If the teacher only puts the emphasis on the teaching of grammar and vocabulary, the student can not learn the practical application of language and improve the ability of intercultural munication. So, the teacher must transfer their teaching concept. They should recognize the harm of culture conflicts an Most of foreign language teaching is in the classroom in recent teaching system in d the importance of improving the student’s ability of intercultural munication. At the same time, the teacher should strengthen their own study and improve their own cultural prehensive quality, and only in this way can the teacher take hold of the quality and quantity of the English teaching of cultural knowledge and the specific steps and methods. In the end, the anticipated teaching aim can be scored. B. Improving the present available teaching methods For a long time, the emphasis of college English teaching is on the teaching of language knowledge, and the training of intercultural municative