數(shù)據(jù)挖掘應(yīng)用ppt課件-文庫吧資料
2024-11-09 22:17本頁面
【正文】 l tables. It is evident that the students whose numbers are enclosed in the following separate parentheses belong to different clusters respectively: (9,15, 6, 17, 13, 19, 14, 5)。 ? 高科技行業(yè)知識不斷變化，工作不易定界，跨職能任務(wù)較多，工作過程趨于多元化。 人力資源管理 人力資源管理 ? 人力資源在高科技公司中的地位相當(dāng)重要。 基于關(guān)聯(lián)規(guī)則的零部件供應(yīng)商選擇 ? 使用關(guān)聯(lián)規(guī)則挖掘算法，從產(chǎn)品維修記錄中，尋找不同供應(yīng)商提供的產(chǎn)品零部件及其組合在不同地域的頻繁故障模式。 實(shí)例 {windows} ?{windows ,SQL Server} {Linux} ?{Linux ,Mysql} {金融 } ?{金融 ,SQL Server} {windows ,金融 } ?{windows ,金融 ,SQL Server} 供應(yīng)鏈管理 零部件供應(yīng)商選擇 ? 如何選擇供應(yīng)商不僅決定了產(chǎn)品的質(zhì)量和成本 ,也決定了產(chǎn)品的銷售價(jià)格、維護(hù)費(fèi)用和用戶滿意程度。 ? 用戶選擇構(gòu)件的結(jié)果反映其真實(shí)需求，如果能夠從用戶的檢索行為以及用戶對檢索結(jié)果的反饋中推斷出用戶的非精確檢索條件與用戶實(shí)際需要的精確檢索條件之間內(nèi)在聯(lián)系的模式，就可以提高系統(tǒng)的查準(zhǔn)率。數(shù)據(jù)挖掘應(yīng)用 CRM 顧客生命周期 壽命 盈利 獲取消費(fèi)者 保持消費(fèi)者 消費(fèi)者分析和恢復(fù) 收入 支出 壽命 數(shù)據(jù)挖掘在 CRM中的應(yīng)用 Customer identification ? CRM begins with customer identification. This phase involves targeting the population who are most likely to bee customers or most profitable to the pany. ? It also involves analyzing customers who are being lost to the petition and how they can be won back. ? Elements for customer identification include target customer analysis and customer segmentation. Customer attraction ? Organizations can direct effort and resources into attracting the target customer segments. ? Direct marketing is a promotion process which motivates customers to place orders through various channels. ? direct mail or coupon 目標(biāo)營銷 Customer retention ? Central concern for CRM. ? Customer satisfaction is the essential condition for retaining customers. ? Elements of customer retention include onetoone marketing, loyalty programs and plaints management. ? Onetoone marketing refers to personalized marketing campaigns which are supported by analyzing, detecting and predicting changes in customer behaviors. ? Loyalty programs involve campaigns or supporting activities which aim at maintaining a long term relationship with customers. Churn analysis, credit scoring, service qua
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