市場(chǎng)營(yíng)銷(xiāo)講義lect_6presentationproductbrandmanagement-文庫(kù)吧資料
2024-10-25 17:05本頁(yè)面
【正文】 values of the product/service – much more difficult to copy and thus pete with – a major potential source of differentiation – longerlived brands can transcend the original product/service. It is the product’s DNA. An example: The value of the Rowntree brands Kit Kat Lion Quality Street After Eight Smarties Book value : SFr. 762 m. Market value : SFr. 3000 m. Nestl233。 OUT ++ DOGS 163。 OUT CASH COWS 163。 OUT 0 QUESTION MARKS 163。 grow the MSc degree!! Time 0 Introduction stage Growth stage Maturity stage Decline stage Cameras Which Product Life Cycle?? Class PLC Cameras Form PLC –Disposable, APS, Digital SLR, Cameras Brand PLC – Fuji Digital Camera ?? Which one? A2600, A204, A4800?? Portfolio Models Boston Consulting Group Matrix STARS 163。 doesn’t prescribe what will happen – Describes what may happen。s World Business Report that the cars would be produced in Nanjing in a joint venture with Yeujin Motor Group. The plant will be located near an Iveco truck plant which Fiat opened in the mid80s. Mr Gadeselli emphasised that the models produced in China would not be exactly the same as those manufactured in Italy. The mon factor in these developing markets is that the road infrastructure isn39。Marketing Management ?Review of Last Session/Housekeeping ?New Developments ?Product Management –PLC –Boston Box ?Bra
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