【正文】 e understood as a static offer of information ... ... but as a portal, which offers an entry to all kind of information on the town... ... and so allows a mercial use of the site Theatre Shops Hotels Administration News sel ling User Vendor Portal Ads seeks service or product brings user € € Sport € informa tion/na vigation 19 C. Options for action – fields of action are prioritized in the estrategy according to criteria of potential for realization and strategic relevance 20 Navigator Text Linien The broad scope of the subject makes it impossible to realize egovernment simultaneously everywhere – it is a essential to have an estrategy Definition of an estrategy ? Concentration on the fields with the highest strategic potential ? Start at the interfaces of fields – High effectiveness – Strong chance for integration ? Making up of a global strategy and vision – but implementation of this vision in small easytorealize steps ? Concrete, small erealization projects instead of long and fruitless ediscussions Cross section fields Impossibility of simultaneous development in all fields Isolated fields Citizen services Enterprise services (Promotion of econo mic development, marketplaces, etc.) Eprocurement Internal workflow and document management Internal munication Processes IT Partnering Financing Source: Roland Berger 21 Navigator Text Linien The fields of action are prioritized by the criteria of potential for realization and strategic relevance Evaluation of each application and stepbystep implementation Step 1 Step 2 Step 3 Potential of realization Big Small High Low Strategic relevance Source: Roland Berger 22 Navigator Text Linien The weighting of the criteria determines the final evaluation of both dimensions Strategic relevance Quality of service Image effect Efficiency Subjective urgency Improvement of connectivity Use of media 25% 25% 25% 5% 10% 10% X X X X X X + + + + = + = + Potential for realization Ec. effectiveness 25% X Technical aspects 15% X + Organiz. aspects 15% X Legal possibility 15% X + Step 3 Step 2 Step 1 Pol. acceptance 30% X + Source: Roland Berger 23 D. Roland Berger and egovernmentprojects – our strategic consulting approach encloses the key elements for the realization of egovernment 24 Navigator Text Linien The strategic approach of Roland Berger helps municipalities overe the typical hurdles of eGovernment Support by strategic and holistic consulting approach of Roland Berger ? Knows and respects the plex realities of public administration ? Cooperation of Roland Berger with ITpartners guarantees petence in the sphere of politics and administration as well as in technical questions。t EGovernment Political factors ? Sometimes problematic interaction between politics and administration Cultural factors ? Lack of service orientation ? Lack of a culture of motivation and innovation Social factors ? Danger of the digital divide Legal factors ? Prohibition of auctions in calls to tender ? Requirement of handwritten signature for many processes Technical factors ? Insufficient ITequipment of town administrations ? Data safety must be secured ? Digital signature requires chip card and reading devices Financial factors ? High initial investments ? German municipalities name lack of financial freedom as main obstacle to egovernment Lack of strategy ? 88% of German cities do not have an estrategy ? Cities do not know the expectations of their citizens regarding the cities39。nster (passport registry) EGovernment Backup 15 Navigator Text Linien A number of factors prevent the further expansion of egovernment Source: Roland Berger。nster Edocument management – M252。s is printed and put into the circulation file 12 Navigator Text Linien If internal modernization takes place, egovernment is a means to lower costs – despite the initial investments Principle 1) To be reduced by choice of appropriate p