【正文】 頁 目 錄 1 總論 .......................................................................................................................... 7 項目概況 ..................................................................................................... 7 承辦單位概況 .............................................................................................. 7 主要經(jīng)濟指標 .............................................................................................. 8 分析結論 ..................................................................................................... 9 2 項目背景及建設的必要性 ........................................................................................ 10 項目背景 ................................................................................................... 10 文化旅游業(yè)方興未艾 .......................................................................... 10 休閑娛樂產(chǎn)業(yè)增長潛力巨大 ................................................................ 11 房產(chǎn)業(yè)仍將高速增長 .......................................................................... 11 建設的必要性 ............................................................................................ 12 提升城市形象，促進寧波縣文化旅游業(yè)的發(fā)展 .................................... 12 有利于發(fā)揮對寧波經(jīng)濟開發(fā)區(qū)的服務和配套作用 ................................ 12 帶動寧波現(xiàn)代服務業(yè)發(fā)展，增加地方稅收，促進就業(yè) ......................... 13 3 項目背景和建設 的必要性 ........................................................................................ 14 符合國家規(guī)劃和產(chǎn)業(yè)政策 .......................................................................... 14 符合國家規(guī)劃政策 .............................................................................. 14 符合國家產(chǎn)業(yè)政策 .............................................................................. 14 **產(chǎn)業(yè)的發(fā)展有利于提高資源利用效率 ..................................................... 15 提高土地利用率 ................................................................................. 15 提高資產(chǎn)利用率 ................................................................................. 16 有利于促進地方產(chǎn)業(yè)結構調(diào)整和優(yōu)化 ......................................................... 16 4 市場調(diào)查與分析 ...................................................................................................... 17 **業(yè)概述 ................................................................................................... 17 **的定義 ............................................................................................ 17 **業(yè)的分類 ........................................................................................ 18 **業(yè)的作用 ........................................................................................ 18 國內(nèi) **業(yè)發(fā)展概況 ..................................................................................... 19 國內(nèi) **業(yè)發(fā)展的規(guī)模和市場容量 ......................................................... 19 我國目前 **業(yè)發(fā)展的主要特點 ............................................................ 20 我國 **園區(qū)發(fā)展情況 .......................................................................... 20 我國 **業(yè)發(fā)展前景 .............................................................................. 21 我國商業(yè) **行業(yè)發(fā)展概況 .......................................................................... 22 市場發(fā)展現(xiàn)狀 ..................................................................................... 22 商業(yè) **業(yè)的發(fā)展趨勢 .......................................................................... 22 商業(yè) **業(yè)發(fā)展中的主要問題 ................................................................ 23 **市 **業(yè)發(fā)展概況 ..................................................................................... 24 **市 **業(yè)發(fā)展現(xiàn)狀 .............................................................................. 24 制約 **現(xiàn)代 **業(yè)發(fā)展的因素 ................................................................ 24 項目主要競爭優(yōu)勢分析 .............................................................................. 25 市場優(yōu)勢 ............................................................................................ 25 營銷渠道優(yōu)勢 ..................................................................................... 26 寧波 **建設項目可行性研究 第 3 頁 共 76 頁 人才優(yōu)勢 ............................................................................................ 27 管理優(yōu)勢 ............................................................................................ 28 5 區(qū)位環(huán)境條件及廠址建設條件 ................................................................................. 29 區(qū)位環(huán)境條件 ............................................................................................ 29 **簡介 ............................................................................................... 29 氣候條件 ............................................................................................ 29 地質(zhì)地貌 ............................................................................................ 29 水文條件 ............................................................................................ 30 礦產(chǎn)資源 ............................................................................................ 30 經(jīng)濟條件 ............................................................................................ 30 選址地建設條件 ........................................................................................ 30 選址地簡況 ........................................................................................ 30 設施條件 ............................................................................................ 31 交通條件 ............................................................................................ 31 人力及人才 ........................................................................................ 31 商務成本 ............................................................................................ 32 優(yōu)惠政策 ............................................................................................ 32 選址地地理位置 ................................................................................. 32 6 工藝