全球化妝品行業(yè)的探索性分析：主要的競(jìng)爭(zhēng)品牌，技術(shù)和市場(chǎng)的發(fā)展趨勢(shì)畢業(yè)論文外文翻譯-文庫(kù)吧資料
2025-05-22 16:14本頁(yè)面
【正文】 re of a challenge, particularly as color and texture cannot be accurately conveyed over a puter screen. That is why many beauty online promotions use the web to drive users to beauty counters for makeovers and samples. Moreover, some experts believe that mobile marketing is more suited to cosmetic brands than the web. Inter marketing. Latter is almost inappropriate to this sector because the web is still more populated by young males. Women are researching and buying online, but more for bigger purchases such as cars or holidays. Shopping is a real leisure pursuit, and for beauty products involves smearing lipstick on your hand, not staring at a screen. Rather, SMS is exactly where the target audience of young women is, and it is an ideal tool with which to drive them to the beauty counters. 9. Customized cosmetics The cosmetics industry is also boosting sales by adding products that cater to the needs and desires of people with particular ethnic backgrounds, skin and hair types, and geic characteristics. Market research firm Euro monitor (London) claims that ethnic cosmetics and toiletries market is driven largely by products that whiten the skin of Asia/Pacific consumers, or address uneven skin tone, adult ae, and hyperpigmentation in AfricanAmericans. The ethnic skin care market is also influenced by demand for more gentle formulations. The standard active ingredient for dark spot removal has been hydroquinone, which is now facing tougher regulation a claim made by the Croda Company. This pany has been exploring new skin tone ingredients, which are purified, concentrated plant actives (Six Trends Guide Suppliers to Market’s Attractive Features, 2020). 10. Impacts of globalization Globalization means more than just being present in many countries, it is about municating, harmonizing the message given to a customer, and the endconsumer (CooneyCurran, 2020). One important issue relates to understanding global requirements. For example, for a US pany’s product to be accepted by Japanese consumers, that is not necessarily only an issue for its marketing personnel in Japan, but also for its marketing personnel in Australia, who sell to a pany that sells in Japan. Another issue is global pricing. It often returns to the lowest mon denominator. One brings in currency fluctuations, free trade agreements, transport 外文資料翻譯 — 英文原文 6 regulations, transportability, freight, shipping, etc. Being global is not a simple step. Globalization of the marketplace and economy has been stimulated by the technology revolution, the instantaneous information flow from Korea to the US to the UK. Consumer goods panies have tried to focus on global brands with a regional twist, to ensure they meet the demands of regional trends. Most suppliers are multinational operating in a global environment. Because of that, the nationalism of each area in the world plays a big part in the business。 and drowsiness. Some hospitals banned the use of perfumes by operating room nurses. A group calling itself the National Foundation of the Chemically Hypersensitive wanted to ban the use of fragrances in public meeting places. Although the industry’s safety record before the 1990s had been good, some seasoned industry watchers expressed concern about continued safety as many small, new panies emerged. 5. Env
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