【正文】 服務(wù) 項(xiàng)目 心海畔教育有限責(zé)任公司的輔導(dǎo)形式包括小班授課和個(gè)性一對(duì)一輔導(dǎo)。而大部分的中小學(xué)輔導(dǎo)機(jī)構(gòu)都建立在城市里， 鄉(xiāng)鎮(zhèn) 這個(gè) 更廣闊的 市場(chǎng)卻 鮮少有正規(guī)輔導(dǎo)機(jī)構(gòu)涉足 。 （二） 創(chuàng) 業(yè) 背景 伴隨著網(wǎng)絡(luò)等新媒體的日益發(fā)展，一個(gè)嶄新的經(jīng)濟(jì)全球化和服務(wù)國(guó)際化的時(shí)代已經(jīng)到來(lái)，知識(shí)的重要性也越來(lái)越重要。 心之海畔，成功彼岸 —— 心海畔教育有限責(zé)任公司 1 目 錄 一、執(zhí)行總結(jié) ............................................................................................................................... 4 （一）企業(yè)簡(jiǎn)介 ..................................................................................................................... 4 （二）創(chuàng)業(yè)背景 ..................................................................................................................... 4 （三）服務(wù)項(xiàng)目 ..................................................................................................................... 4 （四）產(chǎn)業(yè)市場(chǎng)分析 .............................................................................................................. 5 （五）企業(yè)發(fā)展規(guī)劃 .............................................................................................................. 5 （六）公司組 織結(jié)構(gòu) .............................................................................................................. 6 （七）融資計(jì)劃 ..................................................................................................................... 6 （八）收益分析 ..................................................................................................................... 7 二、企業(yè)描述 ............................................................................................................................... 8 （一）企業(yè)簡(jiǎn)介 ..................................................................................................................... 8 （二）企業(yè)文化 ..................................................................................................................... 8 （四）企業(yè)優(yōu)勢(shì) ..................................................................................................................... 9 三、教學(xué)與服務(wù) ............................................................................................................................ 9 （一） 公司特色 ..................................................................................................................... 9 （二）心海畔的教學(xué)環(huán)境 ..................................................................................................... 10 （三） 心海畔的服務(wù)流程 ..................................................................................................... 10 （四）課程設(shè)置 ................................................................................................................... 10 小班授課 ..................................................................................................................11 個(gè)性化一對(duì)一輔導(dǎo) ....................................................................................................11 基礎(chǔ)課程 ..................................................................................................................11 特色課程 ................................................................................................................. 13 （五）教學(xué)模式 ................................................................................................................... 15 （六）新型家教模式 ............................................................................................................ 16 （七）服務(wù)優(yōu)勢(shì) ................................................................................................................... 18 四、產(chǎn)業(yè)分析 ............................................................................................................................. 19 （一）產(chǎn)業(yè)概述 ................................................................................................................... 19 產(chǎn)業(yè)前景 ................................................................................................................. 19 產(chǎn)業(yè)規(guī)模 ................................................................................................................. 19 產(chǎn)業(yè)成長(zhǎng)速度 .......................................................................................................... 20 產(chǎn)業(yè)銷售預(yù)測(cè) .......................................................................................................... 20 （二）產(chǎn)業(yè)特征 ................................................................................................................... 20 產(chǎn)業(yè)結(jié)構(gòu) ................................................................................................................. 20 產(chǎn)業(yè)環(huán)境 ................................................................................................................. 21 五、市場(chǎng)分析 ............................................................................................................................. 23 （一）市場(chǎng)總體特點(diǎn) ............................................................................................................ 23 （二）市場(chǎng)細(xì)分 ................................................................................................................... 25 （三）消費(fèi)者行為分析 ........................................................................................................ 26 （四）目標(biāo)市場(chǎng)選擇 ............................................................................................................ 32 目標(biāo)市場(chǎng)容量 .......................................................................................................... 32 目標(biāo)市場(chǎng) PEER分析 ................................................................................................. 33 心之海畔，成功彼岸 —— 心海畔教育有限責(zé)任公司 2 目標(biāo)市場(chǎng)規(guī)模 .......................................................................................................... 36 （五）競(jìng)爭(zhēng)者分析 .........