外文翻譯--網(wǎng)絡(luò)廣告特點(diǎn)以及策略研究-其他專業(yè)-文庫吧資料
2025-01-27 00:42本頁面
【正文】 line advertising campaign. 2） Targeted AudiencesWhen pared with offline advertising, online advertising always helps you to reach the targeted audience and this helps in making your campaign more profitable and getting more relevant leads. 3) Affordable Another main advantage of online advertising or marketing is the much affordable price when pared with the traditional advertising costs. With a much lesser cost you can advertise on the for a wider range of audience and geographical locations. 4) Easy to Track and Measure Conversion Measurability and easiness to track the conversion makes online advertising miles ahead on the traditional advertising methods. A lot of effective analytics tools are available to measure online advertising campaigns which helps in more improvisation of the ads. 5) SpeedOnline advertising is much faster than offline advertising and you can start sending out your ads to a wider audience, the moment you start your advertising campaign. 6) InformativeIn online advertising, the advertiser is able to convey more details about the advertisement to the audience and that too at relatively low cost. Most of the online advertising campaigns are posed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad. 7) Flexible Payment Payment flexibility is another added advantage of online advertising and marketing. In offline advertising you need to pay the full amount to the advertising agency irrespective of the results. But in online advertising there is the flexibility of paying for only qualified leads, clicks or impressions. 8) Better ROI Since online advertising is mainly focused on performance based payment, you ROI is sure to be far better when pared with offline advertising. 9) Easy Audience EngagementOnline advertisement makes is easy for the audience to engage with your ads or products. As an advertiser we would be able to get more feedback from the audience and thereby improve the quality of our ads going forward. 10) Better BrandingAny form of advertising helps in improving the branding and online advertising stands a notch high in improving the branding of your pany, service or product. Strategy Advertising is one of the main approaches firms employ to manage demand risk by raising awareness of their products. In the mid1990s, the Inter emerged as a new tool for reaching consumers, and it now provides a variety of technologies (. the web and ) for influencing opinions and wants. Indeed, Inter technologies and marketing objectives can be interlaced to increase the effectiveness of a firm’s consumer directed munications (Watson et al., 2021). Thus, an Inter advertising strategy is concerned with the creation, placement, and distribution of electronic messages that will be read by, and have an effect on, those consumers whom the advertiser most wants to influence. Creation, as well as considering traditional advertising factors
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