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A.Because the government encourages people to buy Huawei devices.D.Because Chinese consumers39。Because the pany39。It also benefited from the troubles this year at ZTE (ZTCOF), a rival Chinese smartphone and telemunications equipment maker. ZTE was banned by the US government from buying vital American parts for months last year.(1)Why did Huawei39。s success in China, the world39。 s sales plunged almost 20%. s biggest smartphone maker by next year.Huawei39。 He pointed out that some Chinese panies encouraged employees to buy Huawei phones late last year. The moves were a gesture of support after the firm39。 s global campaign against the pany.s China sales rocketed more than 20% in the final quarter of 2018, and experts say that39。s devices(設(shè)備) is red hot even though the country39。 5.閱讀理解 故選D。 (3)考查推理判斷。n,Mexico中Want to beat the rush? Schedule an early tour that takes place before a site opens to the public.”可知,為避免高峰Chichen Itza 和Bamboo Forest是為早期游客提供的。 (2)考查推理判斷。 (1)考查細節(jié)理解。D.People at the ticket counter.B.Chichen Itza and Louvre Museum.(3)Who might this passage be intended for? A.Bamboo Forest and Louvre Museum.B.Visiting the Sistine Chapel.(2)Which of the following are available for early tourists to avoid the rush? A.Jumping the waiting line.C.re up for some latenight art visits.(1)What is remended at Vatican Museums by Christie Hudson? A.The Louvre is one of the most popular museums on the planet. If waiting around in line to get in isn39。 s full of fascinating insights and facts—without tons of packwearing tourists. n, Mexico t miss these hidden treasures you can only witness in Japan.re longing to enjoy the pathways and take pictures in total quietness, Kyoto Arashiyama Travel Guide remends hitting the famous Bamboo Grove Path as early in the morning as possible—think 7 . if you39。 Bamboo Forest: Kyoto, Japan Vatican Museums: Vatican City 4.閱讀理解 故選A。而下文以Toyota Motor(該公司在今年早些時候的召回危機中采取了相對迅速和精心策劃的社交媒體應(yīng)對行動,包括在Twitter和Facebook等網(wǎng)站上直接與消費者互動,從而減輕了部分損失)為例,則展示了當(dāng)發(fā)生“劫持媒體”這種情況時,如果應(yīng)對迅速得當(dāng),那么就可以減輕損失。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知,如果發(fā)生(劫持媒體)這種情況,熱情的消費者會試圖說服他人抵制產(chǎn)品,從而使目標公司的聲譽面臨風(fēng)險。 (3)考查推理判斷。由此可知,當(dāng)口碑媒體被某些人所劫持,轉(zhuǎn)化為劫持媒體的時候,就會影響企業(yè),從而對企業(yè)營銷產(chǎn)生不利的影響。這種被劫持的媒體是口碑媒體的對立面:一項資產(chǎn)或活動成為消費者、其他利益相關(guān)者或?qū)δ硞€品牌或產(chǎn)品提出負面指控的活動人士的人質(zhì)。 (2)考查推理判斷。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知,對產(chǎn)品充滿熱情的消費者可能會通過主動向朋友推銷產(chǎn)品來創(chuàng)造“口碑”媒體。taking advantage of hijacked media【答案】 (1)D(2)B(3)A 【解析】【分析】本文是一篇應(yīng)用文,介紹了有關(guān)earned media(口碑媒體)、Hijacked Media(劫持媒體)、paid media(自有媒體)的概念和特點。persuading customers into boycotting productC.s experience is cited as an example of ________. A.may be responsible for fiercer petitionD.invite constant conflicts with passionate consumersB.eager to help their friends promote quality productsD.obsessed with online shopping at certain Web sitesB. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.s owned media bee another marketer39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查,是一篇介紹類閱讀,考生需要準確捕捉細節(jié)信息,并根據(jù)上下文進行邏輯推理,從而選出正確答案。根據(jù)⒈Mackinac Island, Michigan部分中的they are attracted by the history, scenery and fall colors;⒉Tellico Lake, Tennessee部分中的Fall visitors find a range of colors reflecting in the clean waters,⒊Dillon Reservoir, Colorado部分中的and to see the bright yellows and golds of fall leaves和⒋Lake Monroe, Indiana部分中的making it an ideal place to see fall colors可知,在這四個地方都可以看到秋天的色彩。故選B。根據(jù)⒉Tellico Lake, Tennessee部分中的With nearly 400 miles of shoreline, this waterway flowing out of the Great Smoky Mountains is largely unexploited, wellprotected in its natural state可知,Tellico Lake基本上未被開發(fā),得到了很好的保護,一直處于自然狀態(tài)。故選D。⒈Mackinac Island, Michigan部分中的The only way to reach this famed carfree island is by boat and ferry可知,到這個著名的無車島的唯一途徑是乘船和渡船。 (1)考查細節(jié)理解。D.They are all famous tourist destinations.C.Blackwell once travelled there.D.Dillon Reservoir, Colorado.B.t go there by cars.(2)Which is suitable for someone looking for an undeveloped place for vacation? A.D.Visitors can see various wildlife there.Visitors can39。It39。s largest lake is surrounded by more than 13,000 acres of protected forest and three recreation areas, making it an ideal place to see fall colors, particularly from oaks and the tulip poplar, the state tree. It39。 ⒋Lake Monroe, Indianas highest sailing club, at an altitude of more than 9,000 feet. Marinas in the towns of Dillon and Frisco make it easy to get out on the water and to s