【正文】 ked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點。persuading customers into boycotting productC.s experience is cited as an example of ________. A.may be responsible for fiercer petitionD.invite constant conflicts with passionate consumersB.eager to help their friends promote quality productsD.obsessed with online shopping at certain Web sitesB. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.s owned media bee another marketer39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點評】本題考點涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇征文啟事，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案?？芍@是一篇公告。 （3）考查推理判斷?？芍谲妼@得獎品和證書。根據(jù)最后一段中的“Nine separate prizes will be given out, with a cash value of $20 for first place, $15 for second place, and $10 for third place in each age group. Certificates of participation will also be awarded to each participant in the contest.”將分別頒發(fā)9個獎項，每個年齡組的第一名獎金為20美元，第二名獎金為15美元，第三名獎金為10美元。故選C。 （1）考查推理判斷。 prizes, along with an official certificate verifying(證實)their winning entry. All participants will receive a certificate of participation in the contest. Magazine is proud to announce that we will be hosting a Wild Jungle Writing Contest this fall! Send us your best junglethemed stories using this starter: I had no idea why they were standing there.5．閱讀理解 Amazing Kids! Wild Jungle Writing Contest 2020s telephone”，香蕉與1878年引入美國，與貝爾的電話在同一展覽中，貝爾的電話是非常著名的發(fā)明，將香蕉與電話一起提到可以說明香蕉的重要性和其歷史，從而引起游客的興趣，故選B。 （3）考查推理判斷。ll be shown some truly awful portraits, landscapes and sculptures.”，在這個博物館中會看到真正可怕的肖像、景觀和雕像。根據(jù)s Rope Museum 展示的是繩索，The Hair Museum展示是人的頭發(fā)，由此可判斷四家博物館展示的收藏品都很奇怪，故選D。The Museum of Bad Art提到該博物館展出的是“awful portraits, landscapes and sculptures.”可怕的肖像、景觀和雕塑。 interest in the museum. emphasize the importance of the exhibition. pare the value of bananas and telephones.【答案】 （1）D（2）C（3）B 【解析】【分析】本文是一篇應(yīng)用文，介紹了以世界各地的著名博物館為看點的旅行路線，以及各博物館的特色。s hair. really terrible but noticeable art works. beautiful portraits drawn by famous people.（3）Why was Alexander Graham Bell39。re one of them, you39。s hair. You39。ll be offered a chance to add your own hair to the collection. Later in the year, the museum manager selects 10 donors to attend a pottery workshop.The Hair Museum (Avanos, Turkey) is located in a cave in Cappadocia, in Central Anatolia. It contains 16,000 samples of people39。 s telephone, and that banana is now the US39。s most perfect fruit. During a guided tour around the museum, we39。ll be visiting both of these.s Rope Museum (in Mclean, Texas) and The Kansas Barbed Wire Museum (in Lacrosse, Kansas) both claim to have the best barbed (有刺的) wire collections, telling the story of the wire39。ll be shown some truly awful portraits, landscapes and sculptures.s the travel plan for some of the more unusual museums on our Museum of the World tour. I39。Museum of the World Travel Plan 【點評】本題考點涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。而前三個選項是書店共有的特點，不是北京圖書大廈的特色。根據(jù)Beijing Book Building部分中的“故選B。Beijing Language and Culture University Press Bookstore 部分中的“ Opening Hours: 09:00 17:00 (Weekdays) ”。China Bookstore根據(jù)Wangfujing Xinhua Bookstore 部分中的“, East Liulichang Street, Xicheng 。 （1）考查細(xì)節(jié)理解。Location: , West Changan Avenue, Xicheng District（1）Where are you most likely to find affordable new books at a lower price? Rd, Haidian District., Wangfujing Street, Dongcheng District., West Changan Avenue, Xicheng District., East Liulichang Street, Xicheng District.（2）Which bookstore has the longest opening hours on weekdays? Bookstore. Xinhua Bookstore. Language and Culture University Press Bookstore. Book Building.（3）What is special about Beijing Book Building? sells Chinese language learning books. features the largest variety of books. has many floors and sections. staff can municate in English.【答案】 （1）D（2）B（3）D 【解析】【分析】本文是一篇應(yīng)用文。 There is a great variety of books from which you may choose. In this biggest bookstore in Beijing, you will find books written in English in the basement, and there are many Chinese language learning materials on the third floor. The personnel in the bookshop are very helpful, and they speak English. Location: Chengfu Rd, Haidian DistrictOpening Hours: 09:00 17:00 (Weekdays) Beijing Language and Culture University Press Bookstore Opening Hours: 09:00 17:00 (Weekdays) China Bookstore Opening Hours: 09:00 21:30 Wangfujing Xinhua Bookstore 3．閱讀理解 故選D。 （3）考查細(xì)節(jié)理解。根據(jù)文章第二段可知，America39。因此Discovery Theater Presents Spirit of South Africa這個事件與舞蹈有關(guān)，最吸引對舞蹈感興趣的人，故選C。 （1）考查推理判斷。s Long